Planning & Performance Account Director

July 22

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Assembly Global

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We find the change that fuels growth.

Media • Marketing • Advertising • Research • Analytics

1001 - 5000

Description

• Provide strong leadership and inspiration for your team and clients driving integration across channels within the media landscape. • Monitor quality control on daily workflow and that all processes are followed within your cluster and team. • Drive stewardship and compliance across markets that are aligned with approved processes and governance within the agency. You will lead overall responsibility for this for your assigned markets and brands. • Ensure we are identifying key audience segments and determining the most effective media channels to reach them at relevant sufficiency per channel. • Collaborate with internal teams to integrate media strategies with overall marketing campaigns. • Ensure role and attribution of channels is understood in the wider marketing mix by keeping abreast of developments across platforms and constantly encouraging integration with senior personnel. • Oversee and lead the execution of media campaigns across various channels, including offline, search, social, display, video, and programmatic. • Manage budgets and allocate resources efficiently to maximise ROI. • Provide actionable insights and recommendations to enhance performance and achieve KPIs. • Ensure markets are producing the required regular performance reports and lead all related quality assurance across your assigned markets and brands. • Utilise data to track and report on the effectiveness of digital media strategies. • Identify trends and insights to inform future campaigns and strategies. • Manage relationships with external agencies, media vendors, and technology partners. • Evaluate and select tools and platforms that enhance digital media capabilities.

Requirements

• Strong leadership and team management abilities. • Excellent communication and presentation skills. • Strong knowledge of digital media channels, tools, and best practices. • Must be technically competent in Google Analytics 4, Paid social (META, TikTok, Snapchat at minimum), and Paid search (Google) ad management suits, up-to-date certifications beneficial. • Proven track record of developing and executing successful media campaigns. • Beneficial experience or knowledge of running or managing digital marketing activity across other channels (e.g. Programmatic, Display, SEO, etc) • Ability to work in a fast-paced and dynamic environment.