Xero
Online accounting software. Connects to all things business: accountants, bookkeepers, banks, enterprise & apps.
Accounting • SaaS • Banking • Invoicing • Design
1001 - 5000
Content Marketing Manager, Northern Hemisphere
August 15
🔄 Hybrid – London
Xero
Online accounting software. Connects to all things business: accountants, bookkeepers, banks, enterprise & apps.
Accounting • SaaS • Banking • Invoicing • Design
1001 - 5000
Description
• Manage and execute best in class customer focused marketing content programs that support business growth objectives for Xero’s key regions • Evolve our content delivery with strong project management and ensure we are winning with content aligned by segment, channel, and customer journey • Collaborate across the business to bring content concepts to life, streamline processes and measure impact to ensure continuous improvement
Requirements
• Content strategy development and campaign execution • Creating integrated campaigns that progress customers in awareness, understanding and utilisation • Stakeholder management and influence • Leveraging customer data and insights to inform decisions • Budget management • Working cross functionally in a matrixed organisation • Project management • Briefing and working with writers and editors, including freelancers • Editorial and quality control for technical writing and SEO content • Highly organised and strong project management skills • Outstanding ability to plan and deliver on time and on budget • Data driven decision making • An ability to connect high level strategies to actions • Strong understanding of plain English and technical content production • Excellent stakeholder management in a decentralised organisation • Integrated marketing, communications and content experience • Critical thinking and strong judgement • Curiosity and an ability to pivot in a changing environment • Excellent editorial skills and comfortable providing feedback
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