Growth Lead, Acquiring & BaaS

April 5

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Borderless payments for your local and international expansion

Financial services • Payment systems • Payment technologies • Payment cards • Wire transfers

201 - 500

Description

• Develop and execute advanced multichannel campaigns across performance marketing, brand and events • Plan and manage Google PPC campaigns, optimizing for maximum conversion • Lead SEO initiatives to enhance organic search rankings and drive traffic to our Payments and BaaS offerings, using data-driven keyword strategies and content optimization • Forge and maintain strong relationships with key influencers in the fintech and payments industry to amplify our brand reach and credibility • Collaborate with the sales and product development teams to ensure marketing strategies align with business goals and customer needs • Regularly analyze and report on campaign performance, adjusting strategies to continually improve lead quality and revenue growth • Work closely with a successful and highly specialized marketing team, fostering a culture of innovation and excellence in digital marketing • Collaboration and Integration: Work closely with other marketing and sales teams to ensure PPC campaigns are aligned with broader marketing strategies and company goals • Market and Competitor Analysis: Keep abreast of industry trends, competitor strategies, and market changes to adapt and optimize PPC campaigns accordingly • Long-Term Strategy Development: Contribute to the long-term strategy, including testing new platforms and technologies to stay ahead of the curve.

Requirements

• Minimum of 8 years in marketing, with a significant portion dedicated to digital marketing in the tech or fintech sectors • Proven leadership experience, with at least 3 years in a role overseeing digital marketing strategies and teams • Certifications: Google Ads, Bing Ads, or other relevant PPC certifications are desirable but not required SEO Understanding: A solid grasp of SEO fundamentals and how they complement PPC to enhance overall digital marketing efforts • Creative Design: Basic skills in creative design for ad creation and landing page optimization are beneficial • Project Management: Proficiency in project management tools and methodologies, with the ability to lead and manage campaign projects effectively • Analytical Skills: Exceptional ability to analyze data, interpret metrics, and make informed decisions to optimize campaign performance • Communication Skills: Strong written and verbal communication skills for crafting compelling ad copy and presenting campaign results • Attention to Detail: Meticulous attention to detail with the capacity to juggle multiple campaigns and deadlines • Bachelor's or Master's degree (Marketing, Business, or related fields desired but not necessary) • Deep understanding of digital marketing channels, with specialized skills in Google PPC, SEO, and influencer marketing • Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints • Expertise in Google Ads for PPC campaigns, with a track record of optimizing for high ROI • Deep knowledge of Salesforce and sales pipeline management • Proficiency in SEO tools such as SEMrush, Ahrefs, or Moz for comprehensive keyword research, competitor analysis, and SEO tracking • Experience with influencer marketing platforms and tools for identifying, engaging, and measuring influencer campaign success.

Benefits

• Attractive monthly salary paid in line with experience • Vacation, sick, and paid holidays • Full-time: 5/2 (Saturday and Sunday days off) • A team of top international professionals to learn from • Multicultural working environment