Head of Marketing
July 28
🔄 Hybrid – London
Description
• An obsessive focus to deliver against two key metrics: • Brand awareness • Booking hours • Working closely with the creative, marketing and sales teams to create advertising campaigns and promotions • Lead the marketing strategy and plans, working in partnership with relevant stakeholders • Work in partnership with our digital agency to ensure performance campaigns remain on track and targets are delivered • Consistently look to innovate with data, insight, creative and media platforms • Manage in-venue marketing assets • Supporting the Events & Sales teams with marketing collateral, as well as supporting in driving leads and enquiries to the team. • Ensuring the website is working as our shop window, effectively promoting bookings, whilst maintaining a high conversion rate through the booking journey. • Maintain and grow CRM database, whilst managing the ongoing email marketing campaigns. • Develop stand out marketing campaigns to increase sales, working with the Director of Brand, Marketing & Experience to deliver to high standards.
Requirements
• 8+ years marketing experience • Experience working for a destination based venue / experience / hospitality business • Strong digital knowledge of using channels to drive sales (SEO, PPC, CRM, social) and build engaging campaigns that gain traction with bloggers, vloggers, journalists and customers alike. • Understands how best to measure marketing performance and ROI (CPA, CPI, retention and frequency) • Can bring strategic and ‘big picture’ thinking and be able to set a clear vision and plan whilst also being a ‘doer’ and in particular ensuring operational excellence. • Previous management of CRM platforms, executing email campaigns and automations, with a clear measure on open rates and revenue driven.
Benefits
• Discretionary annual bonus (cash and equity) • Generous and flexible holiday allowance • Enhanced offerings to support wellbeing and family life • Free TOCA games and huge discounts on F&B at our venues • Discounts across retail and hospitality • Cycle to work scheme
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