Tipalti
Global, Scalable Payables Automation for High-Velocity Companies
accounts payable • global payments • crowdsourcing • supplier payments • affiliate payment
1001 - 5000
Campaign Marketing Specialist
September 11
🏢 In-office - London
Tipalti
Global, Scalable Payables Automation for High-Velocity Companies
accounts payable • global payments • crowdsourcing • supplier payments • affiliate payment
1001 - 5000
Description
• Design, plan, execute, and optimise integrated marketing campaigns across multiple channels to generate pipeline. • Contribute to the planning, executing and measuring of lead generation campaigns, events and webinars for Tipalti in the UK & Europe. • Help develop content to support lead generation campaigns. • Assist with data, reports, and insights on an as-needed basis to support various marketing and sales initiatives and track campaign performance. • Collaborate with our sales team providing to ensure marketing leads are followed up on effectively to optimise lead conversion. • Support campaign managers in executing, measuring and optimising campaigns. • Contribute to the planning of new campaigns, helping campaign managers identify the audience segments to target and the best channels to reach them. • Partner with marketing operations to set up KPI tracking and reporting across programmes and channels. • Create impactful nurture programs to improve conversion rates from leads to opportunities. • Create outbound email sequences in collaboration with sales to effectively engage with high and low intent leads. • Supporting the local marketing team running in-person and virtual events. • Write, test, and optimise landing page and email copy for outbound campaigns. • Help create, test and optimise ABM programs to drive engagement amongst our ICP.
Requirements
• Minimum of 2 years of experience in a marketing campaigns/demand generation role, preferably in SaaS, B2B tech. • Experience executing marketing campaigns, against measurable goals. • Strong attention to detail, with the ability to meet deadlines while delivering high quality work. • Creative thinker, but highly organised, detail-oriented and data-driven. • Self-motivated and self-managed: able to think independently, get feedback and find solutions. • Highly collaborative, initiative-taking, and able to consistently meet deadlines • Great written and verbal communication skills. • Experience working closely with sales teams • Experience with Salesforce, Marketo (or other email marketing platform), 6Sense & Outreach a plus but not critical • Fluent in English
Benefits
• Competitive benefits • Flexible workplace • Career coaching • Collaborative culture • Diverse environment
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