Director, Business Development - Brands

August 22

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The Trade Desk

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We’re committed to making digital advertising better, because the future of the open internet depends on it.

Online Advertising • Real Time Bidding • Demand Side Platforms • Behavioral Targeting • Data Management Platforms

1001 - 5000

Description

• We are seeking a highly motivated and experienced Business Development Director to drive new direct relationships with advertisers in the FMCG, FinServ, and Auto sectors. • This role is crucial in expanding our client base and establishing strategic partnerships that contribute to our company's growth. • Identify, target, and secure new direct relationships with key advertisers in the FMCG, FinServ, and Auto industries. Develop and execute strategies to drive business growth and increase market share. • Cultivate and maintain strong relationships with senior decision-makers, including CMOs, heads of programmatic, and other key stakeholders within target brand organizations. Leverage these relationships to unlock new business opportunities. • Create and implement a comprehensive sales strategy focused on penetrating and expanding our presence in the FMCG, FinServ, and Auto sectors. • Lead negotiations and secure contracts with new clients, ensuring favorable terms and successful partnership agreements. Manage the end-to-end process from initial contact to contract signing. • Stay informed about industry trends, competitor activities, and market dynamics within the FMCG, FinServ, and Auto sectors. Use this knowledge to position The Trade Desk as a leader and trusted partner in the digital advertising space. • Work closely with the product, marketing, and client services teams to ensure a seamless transition from sales to execution. Provide insights and feedback to improve our product offerings and client engagement strategies. • Set and monitor KPIs to measure the success of business development efforts. Regularly report on progress and adjust strategies as needed to meet or exceed targets.

Requirements

• Minimum of 8 years of experience in business development, sales, or a related field, with a strong track record of signing and managing direct relationships with advertisers in the FMCG, FinServ, and Auto sectors. • Deep understanding of the digital advertising landscape and the specific needs of FMCG, FinServ, and Auto brands. • Excellent verbal and written communication skills, with the ability to present complex ideas clearly and persuasively to senior stakeholders. • Strong negotiation and contract management skills, with a proven ability to close deals and secure long-term partnerships. • Ability to think strategically, with a focus on driving business growth and achieving long-term success. • A team player who can work effectively across departments to achieve shared goals.