Senior Content Marketing Manager
August 10
🔄 Hybrid – London
Description
• Develop and own the content strategy to support company goals. • Write and produce high-quality content, including blog posts, whitepapers, and case studies that resonate with our target audience. • Implement SEO best practices to improve organic search rankings and drive website traffic. Conduct keyword research and optimize content accordingly. • Plan, manage, and maintain a content calendar to ensure a consistent flow of content that aligns with marketing campaigns and product launches. • Track and analyze content performance using analytics tools. Report on key metrics and use data-driven insights to refine content strategy. • Work closely with cross-functional teams, including product marketing, demand generation, and communications, to ensure content aligns with overall objectives and brand voice. • Position Sylvera as a thought leader in the Voluntary Carbon Market by creating insightful and authoritative content that addresses industry trends and challenges. • Collaborate with the wider marketing team to develop and iterate on distribution strategies across various channels, including social media, email marketing, and third-party publications.
Requirements
• Has Content marketing experience in a B2B tech environment. Proven track record of developing and executing successful content strategies. • Exceptional English writing and editing skills, with the ability to share a clear and engaging narrative (and with a strong portfolio of published content). • Brilliant brainstorming abilities. Not only do you understand content marketing best practices, you can also dream up witty, out-of-the-box, and even provocative ideas. • Understand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and authentic to Sylvera. • In-depth knowledge of SEO best practices and experience with SEO tools. Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics). • Experience managing freelancers, including deliverables and timelines. • Creative thinker with a passion for storytelling. • Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what’s working and what opportunities may exist regarding trends, specific keywords, or content knowledge gaps. • Detail-oriented with a focus on quality and consistency. • Cares deeply about the climate and ecosystems of the earth.
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