Senior Content Strategist

August 29

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Omnicom Media Group UK

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We create end-to-end solutions for clients, anywhere, swiftly and efficiently.

Planning • Buying • Advertising • Digital • Econometrics and investment planning

5001 - 10000

Description

• Manage content marketing strategies for Digital PR, onsite content, and SEO. • Work closely with the Organic Performance (SEO) British Gas team as the main contact for Digital PR. • Deliver and manage content activity across the British Gas account, with strategic insights for content. • Advocate the adoption of content strategies to drive performance, supported by internal tools and expertise.

Requirements

• Strong content and Digital PR knowledge, specifically in the role it plays to drive performance within SEO and other performance channels. • The ability to project manage campaigns is essential, as is the experience of managing clients and internal and external stakeholders. • Develop Digital PR strategies, using available tool stack and working with Organic Performance (SEO) client teams as well as other internal agency stakeholders. You should be able to use a data-led approach to provide evidence-based strategies to meet client objectives. • Ability to report on content performance (ROI analysis / post campaign analysis) of all Digital PR Campaigns and understanding of reporting metrics across performance and brand for this activity. • Manage and lead workstreams with agencies we work with within OMG to deliver link earning campaigns (earn inbound links, journalistic coverage, etc.).