What’s your next destination? Find out more about us, the brands and what it's like to work here.
August 16
🏢 In-office - London
What’s your next destination? Find out more about us, the brands and what it's like to work here.
• As the Content Lead you will be a proven wordsmith with a proven talent for developing best-in-class copy and managing the application of visual content. • You’ll have responsibility for all copy produced for our marketing activations, product content, and external comms. • Creating key messaging to bolster and optimise commercial campaigns across the entire marketing mix • Leading the content approach across one of our group brands, taking responsibility for messaging consistency • Writing cornerstone campaign copy to guide and direct the roll out of marketing campaigns • Writing short-form commercial content for a range of marketing channels, including eCRM, direct mail, PPC and SEO • Writing long-form editorial content to drive forward marketing efforts and commercial campaigns • Writing long and short-form copy for product efficiency and conversion rate optimisation • Updating and uploading content to the product CMS (Wordpress and Magnolia) • Sourcing assets and imagery for web use and to support content, including basic editing • Writing support copy for customer communications • Owning the maintenance and delivery of a content roadmap aligned to the brand goals and commercial objectives. • Taking briefs and writing autonomously, working with stakeholders to understand commercial and customer objectives. • Managing cross-departmental sign off process and stakeholder alignment.
• B2C copywriting experience • An impeccable understanding of grammar and style • A portfolio of copywriting across the entire marketing mix and product lifecycle which demonstrates creativity, imagination and flare • Understanding and expertise in tone of voice, and a good working knowledge of how to develop TOV • Strong project management and organizational skills, with the ability to manage multiple projects simultaneously. • Detailed product content knowledge, including experience using CMS systems (ideally Wordpress and Magnolia) and minimally, a basic understanding and use of HTML • Experience within the insurance industry (if you’ve worked in travel, even better!) or similar sector experience, although an eagerness to improve your knowledge of our industry will bode well.
• Perkbox from day 1! 🎁 Discounts, bonuses and awards! • 33 days paid holidays including bank holidays. Plus the option to buy more. • Fantastic team social events, including a legendary summer party and on-site social Fridays. • Following the successful completion of any Probationary Period, membership to the Company PMI & Gym scheme is offered with the option to add additional family members. • A subsidised on site canteen and Costa Coffee in Northampton. • We'll support you with costs if you're someone who likes to cycle to work. • We are committed to supporting our community and offer 1 day of volunteering a year for every employee. • Everymind at work is our wellbeing partner who provide mental wellbeing support. As part of this support, you have access to an app which is accessible 24/7.
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