Keystone Education Group
Helping everyone in the world find the right education.
education • marketing • search engine optimization • international • student recruitment
501 - 1000
Student Marketing and Partnerships Manager
September 4
🏢 In-office - Sheffield
Keystone Education Group
Helping everyone in the world find the right education.
education • marketing • search engine optimization • international • student recruitment
501 - 1000
Description
• Use market insights and data analysis to build and execute integrated tactical student marketing plans • Plan, develop and execute integrated marketing campaigns that cover both offline and online channels • Measure performance of marketing campaigns, gaining insight, assessing against goals, and making optimisations accordingly • Line manage and support junior colleagues to develop, execute and evaluate marketing activity • Manage external supplier and partner relationships with media and advertising agencies/companies • Check, improve, proof, and provide a critical eye for all marketing assets and copywriting • Identify and cultivate opportunities for media and partner outreach • Work with Head of Student Engagement and Development to shape a long-term annual marketing and outreach plan
Requirements
• Educated to degree level (or equivalent qualification / work experience) • Proven ability to develop and execute innovative marketing strategies from start to finish and to budget • Experience analysing the performance of campaigns • Strong organisational and time management skills • Strong communication and collaboration skills with the ability to own multiple simultaneous projects across a large and diverse team • Experience working in a relevant role (marketing, PR, partnerships, digital publishing or similar) • Experience of line managing junior team members, ensuring targets are met and supporting their professional development • Experience creating content in various formats (guides, blogs, video, social, infographics etc) • An understanding of higher education, especially postgraduate study, through previous study or work experience
Benefits
• A fun workplace • Opportunities to grow • Reward for effort
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