Head of Social Media, Influencer Marketing, and Social-Digital Assets

August 4

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Fresha

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Connecting the world to beauty and wellness.

Booking Software • Scheduling Software • Customer Relationship Management • Business Software • Salon Software

201 - 500

💰 $52.5M Series C on 2021-12

Description

• Work closely with other departments to ensure a seamless partner experience. • Develop and implement a comprehensive social media strategy that aligns with Fresha’s brand objectives and marketing goals. • Identify, engage, and manage relationships with influencers and brand ambassadors to amplify Fresha's reach and credibility. • Oversee the creation and curation of high-quality, engaging, and on-brand digital content for various social media platforms. • Develop and execute a robust content strategy that supports Fresha’s marketing objectives and ensures consistent, high-quality content production. • Work with internal creative teams and external creative agencies to ensure a fluid content factory, delivering engaging and cohesive content across all social channels.

Requirements

• Minimum 10 years of experience in social media management, influencer marketing, and digital content creation, with at least 5 years in a leadership role. • Proven experience in both B2B and B2C environments, understanding the distinct strategies and tactics required for each market. • Proven experience in developing and executing successful social media strategies across multiple platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok). • Strong background in identifying, negotiating, and managing relationships with influencers and brand ambassadors. • Expertise in creating compelling digital content, including graphics, videos, and written posts, tailored to various social media platforms. • Demonstrated experience in managing relationships with external creative agencies, including negotiating contracts, setting clear expectations, and ensuring high-quality deliverables.

Benefits

• Collaborative environment • Flexibility to work remotely one day each week