Global Head of Social Media

August 4

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Behind every Trustpilot review is an experience that matters.

online reviews • review software • online reputation management • customer reviews • consumer reviews

501 - 1000

💰 $55M Series E on 2019-03

Description

• As the Global Head of Social Media, develop and implement a global social media strategy that builds brand awareness, drives engagement, conversion and new followers • Oversee channels including social (e.g., Instagram, Threads, TikTok), YouTube, and emerging mediums • Establish appropriate KPIs and measure the performance of every social media campaign using data and analytics to provide actionable insights and performance analysis • Build a social media measurement framework across all platforms that informs strategy and optimizes performance • Develop and manage a global social calendar and content planning process • Partner with the Content & Creative Studio to develop social-first content • Oversee and mentor the global social media team in developing & delivering a social strategy • Maintain and oversee relationships with partnerships, freelancers, and other vendors • Investigate and pursue new ways to reach key business and consumer audiences

Requirements

• 7+ years of relevant social media experience, preferably with experience catering to a dual-sided marketplace/platform • Proven history of developing and executing social media strategies that promote engagement, brand awareness, followers and lead generation in line with business objectives • Expertise in developing campaign creative and the ability to write, edit, and proof social media posts • Effective stakeholder management and can effectively collaborate with other departments and present ideas effectively to stakeholders. • Deep understanding of major social media platforms and familiarity with emerging platforms and trends • Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social). • Proficient awareness of brand coherence and the skill to uphold a consistent brand tone across different platforms • Experience with A/B testing and using data to drive decision-making. • Possesses a talent for creative innovation and the ability to turn abstract concepts into operational realities • Skilled at copywriting and possessing an acute awareness of robust social messaging tactics • Ability to create value messaging in a way that applies to different audiences • Management experience and a self-starter, with a team mindset approach to working in fast-paced environments

Benefits

• A range of flexible working options to dedicate time to what matters to you • Competitive compensation package + bonus • 28 days holiday plus two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community • Rich learning and development opportunities supported through the Trustpilot Academy, LinkedIn Learning and Blinkist • Pension and life insurance • Health cash plan, online GP, 24/7, Employee Assistance Plan • Full access to Headspace, a popular mindfulness app to promote positive mental health • Paid parental leave • Season ticket loan and a cycle to work scheme • Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for • Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials. • Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts and more. • Independent financial advice and free standard professional mortgage broker advice