Marketing Manager - UK & Ireland

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Fortius Clinic

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Fortius Clinic specialises in orthopaedics and sports medicine, nothing else and we’re the largest group in the UK.

Orthopaedics • Outpatient Clinic • Sports Injury • Diagnostics • Treatment

51 - 200

Description

• Based in either the UK or Ireland, the Marketing Manager will play a key role in crafting and implementing omni-channel marketing strategies, promoting the medical services of the company to achieve the corporate goals (revenue, growth, referrer engagement, competitive advantage in the market) • The key focus of the role is building and driving the implementation of the Affidea Marketing strategy, properly identifying target audience, stakeholder identification and engagement • Ensuring market level intelligence is fed back to the executive teams and designing appropriate digital marketing campaigns with relevant content. • Plans, executes, tests when necessary (A/B testing) and measures results of campaigns in an integrated digital strategy view, following the appropriate attribution models. • Evaluates emerging technologies in digital marketing to improve user experience and increase conversions. • Provides thought leadership and perspective for adoption where appropriate. • Analyzes current customer base to the level of sub-segment and defines a clear engagement strategy for each type of priority customers and the necessary contact strategy (frequency, messages, channel,…) • Coordinates the production of valuable and engaging content for website, blog and social media that attracts and converts our target groups • Collaborates with advertising, web and social media agency to create compelling stories, content and landing pages, driving leads and increasing customer engagement. • Oversees and approves all marketing materials, from website banners to hard copy brochures and case studies.

Requirements

• Degree in business, marketing, advertising or other professional qualification • Skills, knowledge, and experience in the design & execution of marketing & communications activities • Proven experience in leveraging on consumer data to deliver personalised marketing campaigns through multiple channels with a vision of growing consumer loyalty and increasing their lifetime value to the business • Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media, A/B testing and display advertising campaigns • Knowledge of the marketing technology landscape including key players, industry dynamics, and disruptive trends • Comprehensive understanding of the technical and organizational challenges and complexity of implementing marketing technology solutions • Demonstrated successful experience in preparing & delivering compelling content and presentations • Solid knowledge of website analytics tools (Google Analytics, Google Tag Manager/Google Search Console and Google Data Studio are essential) and ad serving tools (Google Adwords) • Strong analytical skills coupled with proven project management and planning skills • Data-oriented, with proven experience in analyzing data and draw insights