Digital Marketing Manager

August 26

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Driving permanent positive change within the credit industry

Finance • Loans • Investing • Consumer finance • Credit risk

51 - 200

💰 Debt Financing on 2022-10

Description

• Help develop, implement, and manage marketing campaigns that promote the company's products and services. • Enhance brand awareness within the digital space as well as driving app traffic and acquiring leads/customers. • Review and write engaging email and SMS campaigns. Ensure communications align with overall marketing strategies and brand voice. • Plan, execute, and manage META advertising campaigns (including Facebook, Instagram, WhatsApp, etc.). • Review and analyse performance data from all digital marketing channels and in-app experience. • Update and manage social media profiles across various platforms (e.g., Facebook, Twitter/X, LinkedIn, Instagram). • Work closely with product and customer support teams to implement journey optimizations and suggest improvements.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field. • Minimum of 3-5 years of experience in digital marketing, with a focus on email/SMS marketing, social media management, and META advertising. • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Mailchimp). • Strong understanding of SEO/SEM, PPC, and other digital marketing best practices. • Experience with data analysis and reporting tools. • Excellent written and verbal communication skills. • Strong analytical and problem-solving abilities. • Ability to manage multiple projects simultaneously and meet deadlines. • Creative thinking and attention to detail. • Team-oriented with the ability to collaborate effectively across departments. • Certification in digital marketing or related fields (e.g., Google Analytics, Facebook Blueprint) is advantageous. • Experience with marketing automation platforms is advantageous. • Knowledge of HTML/CSS for email template customization is advantageous. • Experience in a similar industry or with similar products/services is advantageous.