Visual Designer

July 11

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Flo Health Inc.

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We are building a better future for female health by helping our users harness the power of their body signals.

mobile • pregnancy • fertility • neural networks • artificial intelligence

201 - 500

Description

• Utilize Flo's visual design system to create impactful and technically correct visuals that evoke emotional appeal, foster engagement, and align with Flo's identity for Community, Chatbot and Web teams; • Localizing visual content to meet the cultural and linguistic nuances of various target markets; adapting designs to ensure they are not only visually appealing but also culturally relevant and appropriate for the intended audience; • Strike a balance between pushing creative boundaries and maintaining brand consistency; • Demonstrate creative problem-solving skills, exploring innovative design approaches while adhering to the established guidelines; • Collaborate with the Content Team to visualize all types of content that effectively communicate key concepts and data. Work cross-functionally with designers, product management, content editors, medical advisors etc; • Delve into user research data and competitive analysis to bolster your design choices, ensuring that designs are rooted in genuine user needs and market trends; • Understand the critical metrics impacted by design decisions. Stay updated with relevant KPIs, track how your designs affect these metrics, and refine designs based on data for optimal user engagement; • Participate actively and confidently in meetings, presenting your design ideas and various design approaches to stakeholders and teams. Facilitate discussions around these options, ensuring alignment, informed decision-making, and collaborative refinement; • Engage actively with peers and team members, advocating for best practices and shared learnings. Respect diverse opinions and integrate them to enrich the team's collective output.

Requirements

• Minimum of 5 years experience in graphic design, specifically for web and mobile platforms; • Proficiency in design tools: Figma, Adobe Photoshop, and Illustrator; • Demonstrated experience in creating and enhancing illustrations for visual content; • Strong understanding of composition, colour science, and current design trends; • Ability to communicate and articulate design decisions effectively, with excellent overall communication skills; • Proven track record of designing complex projects and collaborating seamlessly with cross-functional teams and stakeholders; • A language proficiency of B2 or higher in English is mandatory for non-native English speakers. • Familiarity with the femtech industry or a strong interest in women's health and wellbeing; • Experience in UI design, with a deep understanding of key principles for crafting intuitive and user-friendly interfaces; • Knowledge of user experience (UX) principles and best practices. This includes experience collaborating on UX research, visual experiments, and A/B testing to optimize visuals; • Experience working in a startup or dynamic, fast-paced environment, demonstrating the ability to adapt to changing priorities and manage multiple projects concurrently; • Profound understanding of branding, with the capability to adhere to brand guidelines while infusing innovative and creative elements; • Previous exposure to or experience in adhering to and enhancing brand guidelines; • Animation knowledge, including the ability to create compelling and engaging animated content to enhance user experiences and engagement with the product.

Benefits

• A flexible working environment with the opportunity to come into the office and work from home • Company equity grants through Flo's Employee Share Option Plan (ESOP) • Paid holiday and sick leave • Fully paid female health and sick leave, in addition to holiday and regular sick leave • Workations - an opportunity to work abroad for two months a year • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents • Career growth, progression, and learning development resources • Annual salary reviews • Unlimited free premium Flo subscriptions • A whole host of other benefits (health/pension/social schemes)