Graphic Designer

June 4

🏢 In-office - Birmingham

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Logo of Southern Shirt (SSCO)

Southern Shirt (SSCO)

Come join the good life ⛳️👕🎀🌊🤙

Apparel • Loungewear • Performance • Golf Apparel • T-shirts

11 - 50

Description

• Visual Storytelling: - Collaborate closely with our marketing team to design visually stunning assets for various digital marketing campaigns, including social media, email marketing, online advertisements, and physical promotional materials. - Create compelling graphics, infographics, and multimedia content that effectively convey our brand's message and engage our target audience. • Digital Branding: - Ensure consistent and visually appealing branding across all digital platforms, maintaining our brand identity's integrity. - Develop and update digital design guidelines to ensure a cohesive online presence. • Interactive Elements: - Craft interactive and user-friendly elements, such as web graphics, landing pages, and multimedia content, to enhance user engagement and conversion rates. - Stay up-to-date with emerging digital design trends and technologies to keep our online presence fresh and innovative. • Digital Catalogs and Marketing Materials: - Create digital assets for product catalogs, ensuring they are visually appealing and user-friendly. - Design captivating emails, digital advertising materials, and seasonal product catalogs to promote brand and products. - Create marketing material for trade shows and other promotional events. • Packaging Design: - Conceptualize and create packaging designs that enhance our product presentation, aligning with our brand identity. - Collaborate with packaging suppliers to ensure accurate production and quality control. • Catalog Layouts: - Develop visually appealing and organized layouts for product catalogs, incorporating product images, descriptions, and pricing information. - Work closely with the marketing team to ensure catalog content meets marketing goals and objectives. • Photo Editing for Social Media and Digital Use: - Enhance, retouch, and resize product and lifestyle images for social media posts and digital marketing materials. - Ensure that all visuals maintain a high level of quality and consistency across all digital platforms. • Website Digital Asset Management: - Organize and manage digital design resources on our website, ensuring efficient storage, accessibility, and version control. - Collaborate with cross-functional teams to provide easy access to digital assets for marketing campaigns and web development. • Data-Driven Design: - Collaborate with data analysts to incorporate insights into your designs, optimizing content for maximum impact and user experience. - Monitor and analyze the performance of digital assets, making data-driven adjustments for improved results. - Continuously research and stay up-to-date with new creative trends in the industry. • Cross-Functional Collaboration: - Work closely with cross-functional teams to understand project goals, objectives, and target audience preferences. - Adapt designs based on feedback and insights from various stakeholders.

Requirements

• Bachelor's degree in graphic design or a related field. • 3+ years of experience in graphic design, with a focus on digital design for marketing materials, preferable in fashion, retail, or consumer product industries. • Proven experience as a Graphic Designer, with a strong portfolio showcasing your creative and digital design skills. • Experience creating emails and using email marketing platforms (such as Klayvio, Mailchimp, etc). • Experience with managing digital assets on website platforms such as Shopify. • Strong knowledge of Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign. • Understanding of design principles including layout, typography, and color theory. • Familiarity with web design tools and platforms (e.g., Shopify, WordPress, Wix) and basic HTML/CSS knowledge. • Proficiency with photo editing and adapting visual aesthetic of images to fit brand, usage, campaign, and audience. • Excellent communication and collaboration skills. • Ability to work under pressure and meet tight deadlines. • Proactive problem-solving skills. • Passion for design, creativity, and innovation.

Benefits

• 401K Retirement with employer matching • Medical, Dental, and Vision Insurance • Paid Time Off (PTO) and Holidays • Professional Growth Plans • Performance Bonus Opportunities • Health and Wellness Programs • Continued Education Allowances • Company Sponsored Luncheons and Events • Generous Employee Discounts on SSCO Product • Fun, Collaborative Work Environment with Great People!

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