Performance Marketing Lead

August 3

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Flagstone Foods

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Leading private label manufacturer of premium snack nuts, creative trail mixes and other feel good snacks.

1001 - 5000

Description

• This role will report into the Head of Digital and CRM and will be responsible for developing a world-class performance marketing operation that can scale our client volumes and maximise LTV. • As Performance Marketing Lead you will have full ownership of our paid media spend and digital channel mix as well as our CRM marketing strategy, driving engagement and action from new and existing clients. • Play an active role in the formulation of the business’s growth strategies through ROI-based consumer approaches and data-driven acquisition strategies. • Formulate and deliver the strategy for Paid Search and Display (Google Ads, Bing + GDN), Paid Social (Facebook, Instagram and LinkedIn), Organic and SEO, and Affiliate Marketing. • Lead the communication strategy, conceptualising, creating and managing acquisition, retention and engagement initiatives via automated and personalised marketing campaigns, incorporating holistic customer and adviser journeys. • Work closely with the Senior Salesforce Platform Manager to leverage and develop the Salesforce platform to deliver a world-class CRM strategy, which incorporates the latest marketing features as they are released. • Be responsible for the creation and optimisation of attribution models, multi-channel tracking and quality of leads analysis. • Be responsible for demonstrating fluency in campaign performance data; continuously looking for optimisation opportunities to drive conversions and growth. • Lead cross-functional collaboration, ensuring that digital and CRM strategies are aligned, ensuring opportunities and learnings are maximised.

Requirements

• Strong expertise and knowledge of performance marketing, retargeting, paid digital channels • Experience with using a range of marketing automation tools (ideally Salesforce Marketing Cloud) to drive growth by delivering an effective comms strategy by email, SMS and push notifications • Expertise in delivering highly effective communications plans, with a proven track record of driving acquisition and engagement from new prospects and existing clients • A track record of paid spend optimisation across EMEA and channels with budgets in excess of £1m • A highly analytical in approach and with strong data manipulation skills in Excel • Proven ability to scale a business through an effective test & learn strategy across both digital and CRM • Experience communicating and presenting effectively with Senior stakeholders

Benefits

• Private healthcare • Life insurance (four times your annual salary) • Dental/optical care • Matched pension contributions (5%) • Income protection • Around the World in 90 days (remote working) • £1,000 annual learning bursary • 25 days holiday (plus bank holidays) • Remote working kit • Additional 3 days community and charity leave each year • Quarterly half days for Wellness leave • Flexible bank holidays • Gym discount