B2B Marketing Lead

July 22

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Flagstone Foods

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Leading private label manufacturer of premium snack nuts, creative trail mixes and other feel good snacks.

1001 - 5000

Description

• You’re a dynamic and strategic thinking Marketing Lead with proven experience in B2B marketing, ideally within a fast growth environment, who’s excited to spearhead our new investment and expand our reach into the SME market. • As the B2B Marketing Lead, you'll oversee all marketing activities for our business-to-business and business-to-business-to-consumer strategies. • You’ll be responsible for planning, strategizing, and executing initiatives that enhance our value proposition for business clients and intermediated channels like financial advisers and wealth managers. • Your key responsibilities will include: • Overseeing and collaborating across all marketing channels, ensuring a comprehensive approach throughout the client journey, from lead generation to retention. • Activating and managing referring partnerships to increase penetration and maximise engagement, driving partner acquisition, embedding, and adoption strategies. • Working closely with departments like Digital Marketing, CRM, Sales, Product, UX, and Research to create and execute a strategic and measurable marketing plan. • Monitoring market trends, competitor activities, and partner insights to optimise marketing strategies. • Leading a dedicated team, guiding their daily priorities, overseeing their work, and fostering their professional development. • Implementing strategies to boost distribution, demand generation, and establish strategic partnerships, leading to enhanced brand exposure, client acquisition, and revenue growth. • Executing collaborative marketing efforts to increase brand recognition, credibility, and positioning, aligning with our Brand Strategy. • Establishing KPIs, promoting a culture of experimentation and continuous improvement, and managing the B2B/B2B2C marketing strategy effectively.

Requirements

• Significant proven experience in B2B marketing, with expertise in market segmentation, targeting, and marketing efficiency • Strong strategic thinking with a deep understanding of marketing principles, market dynamics, and B2B behaviour • Ability to devise and test marketing plans, oversee activation, and present learnings to leadership • Excellent skills in fostering internal and external partnerships • Proficient in using data to track ROI and derive insights • Effective coordination with Sales, Marketing, Product, UX, and other teams • Expertise in fintech B2B marketing, including market trends and regulatory considerations • Ability to identify opportunities and explore new ways to drive partner engagement • Promote engagement and high performance within your team, aligned with our internal culture and people team guidance

Benefits

• Private healthcare • Life insurance (four times your annual salary) • Dental/optical care • Matched pension contributions (5%) • Income protection • Around the World in 90 days (remote working) • £1,000 annual learning bursary • 25 days holiday (plus bank holidays) • Remote working kit • Employee share scheme • Additional 3 days community and charity leave each year • Quarterly half days for Wellness leave • Flexible bank holidays • Gym discount