Helping thousands of organizations securely mint, transfer, and store crypto.
Cybersecurity • Blockchain • Finance • Crypto • Custody
April 5
🏢 In-office - London
Helping thousands of organizations securely mint, transfer, and store crypto.
Cybersecurity • Blockchain • Finance • Crypto • Custody
• Build Fireblocks’ understanding of customer requirements, behaviors and ecosystem to identify market opportunities, and customer demand. • Provide input and strategy into product roadmap, and pricing based on market and customer research finding, industry analyst interactions and competitive findings. • Define team's strategy, budget, hiring and OKR's to build and measure team results. • Use customer, partner and competitive research to influence product strategy and drive effective messaging. • Establish a go-to-market launch strategy for new products, feature releases and partnerships (launch timelines, sales enablement, and sales team education). • Educate and train our global strategic and crypto-native sales teams on product capabilities, competitive differentiation, and objection handling. • Develop product messaging and positioning, by working closely with both internal and external stakeholders to test, iterate and validate. • Take a customer-centric approach, acting as the voice of the customer by clearly articulating market-specific dynamics and buyer pain points. • Uncover new product marketing opportunities and use cases by engaging with customers, conducting market research, and tracking competitive trends. • Keep your finger on the pulse of blockchain and digital assets/crypto as it relates to capital markets, traditional banking & financial services, digital banking, and payments.
• 8+ years experience in B2B SaaS product marketing, preference to Cybersecurity, FinServ or FinTech. • 2+ years of team management experience. • A great writer and storyteller, that creates meaningful content aligned to our company objectives. • Experience in a fast-paced, high growth-stage startup. • Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed. • Willingness to roll your sleeves up, be hands-on and lead by example. • Excellent communicator who can drive consensus and articulate recommendations to cross functional partners. • A passion and a willingness to learn about new technologies including cryptocurrency and the blockchains that power them. • Must be comfortable with a continuous deployment process. • Understand segmentation strategies, developing buyer personas, articulating customer pain points, and crafting client-facing messaging. • Thrive in an ambiguous, fast-paced environment with a high degree of autonomy.
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