Senior Product Marketing Manager

November 3, 2023

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Flo Health Inc.

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We are building a better future for female health by helping our users harness the power of their body signals.

mobile • pregnancy • fertility • neural networks • artificial intelligence

201 - 500

Description

• Driving the marketing activity of Flo’s suite of Health products • Owning the key marketing metrics of Flo’s Health stream products • Working with the Product, UX Research and Medical teams to define, experiment and iterate on the core value proposition of each Health stream feature, built on a deep understanding of customer needs and business insights • Working with cross-functional teams throughout the planning process, determining key product launch and calendar moments and prioritising resources for campaign success • Working on marketing plans that prioritise our internal app audience, thinking about how we compel our audience to utilise our Health features, increasing product value and trust • Working closely with our Medical, Claims and Copywriting teams to find the most compelling claims and marketing messages that can be used throughout different touchpoints to reinforce Flo’s benefits • Working closely with our Growth and UA teams to develop go-to-market campaigns for new Health product features and content launches. Ensure brand messaging is integrated in all external communications • Working closely with Brand Marketing, Social Media & Influencers and Comms to ideate around the potential virality of marketing campaigns focusing on how we can use the power of our current users to spread advocacy • Manage multiple and varied challenges at the same time, including reacting to short-term opportunities, while also having a focus on planning 12 months ahead to align all areas of the business

Requirements

• Experience working in a B2C, regulated Health environment • Experience working with consumer based software products • Significant, demonstrably strong marketing experience (usually 8+ years) • Expertise in building marketing plans with product teams which are optimised for a mobile first business • Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience • Experience working cross-functionally with an ability to mobilise different teams to ensure campaigns are fully integrated and promoted across channels • Experience in marketing planning and budgeting, tracking campaign performance and optimising for success • Excellent copywriting skills, and an eye for visual flair • A passion for building a better future for female health • Being able to work independently with minimal guidance • Go-getter attitude with a metric driven approach. Self-motivated, an optimist; someone who thrives in a dynamic environment where there’s freedom to build something new and implement new strategies, processes and collaborations across teams • Strong attention to detail and organisation skills • Strong written and oral communication skills- Native / CEFR C2 Level English Language skills are essential

Benefits

• A flexible working environment with the opportunity to come into the office and work from home • Company equity grants through Flo’s Employee Share Option Plan (ESOP) • Paid holiday and sick leave • Fully paid female health and sick leave, in addition to holiday and regular sick leave • Workations - an opportunity to work abroad for two months a year • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents • Career growth, progression, and learning development resources • Annual salary reviews • Unlimited free premium Flo subscriptions • A whole host of other benefits (health/pension/social schemes)