Marketing Effecitveness Manager

5 days ago

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Description

• Support reporting capabilities of FT Specialist marketing campaigns • Drive performance and optimisation of campaigns through deep analysis, strategic insights, and robust reporting • Develop and maintain comprehensive dashboards that provide real-time insight into marketing performance, delivering actionable insights • Provide campaign analysis to partners for understanding marketing efforts • Evaluate marketing campaigns using metrics and performance indicators • Utilise attribution models to understand customer journey influence • Lead a culture of continuous testing and optimisation of campaigns • Implement and advocate for best practices in marketing automation • Craft and refine customer segmentation strategies • Ensure effective configuration and use of Bloomreach

Requirements

• Demonstrated experience in analysing multi-channel marketing campaigns, marketing funnels and methods for measuring campaign efficiency • Proficiency in using marketing analytics platforms, to analyse campaign performance and customer behaviour • Strong analytical skills with the ability to interpret sophisticated data and translate it into actionable insights that drive marketing strategy • Familiarity with creating and maintaining dashboards, to provide real-time insights into marketing performance • Solid understanding of digital marketing channels and strategies, including SEO, PPC, social media, and email marketing • High-level of attention to detail, particularly when dealing with large datasets and marketing metrics • Excellent verbal and written communication skills, with the ability to convey data insights to both technical and non-technical stakeholders. • Ability to lead multiple projects simultaneously, ensuring timely delivery and alignment with business goals • Strong problem-solving skills, with the ability to troubleshoot platform issues and suggest innovative solutions to optimise campaign performance • Solid understanding of Microsoft Excel or Google Sheets • An understanding of established techniques in marketing automation, combined with past involvement in establishing, managing, and improving automated marketing campaigns. • Experience in developing and refining customer segmentation strategies to enhance marketing targeting and personalisation efforts

Benefits

• Generous annual leave allowances • Flexible working (including working from home) • Medical cover • Enhanced parental packages • Subsidised gym memberships • Giving Back opportunities