Head of B2B Marketing
July 19
🏢 In-office - London
Description
• Delivering the revenue number with Sales and Account Management • Establish key performance indicators (KPIs) and metrics to measure the success and impact of marketing initiatives. • Developing and executing comprehensive marketing strategies to drive pipeline creation and increase brand awareness in the UK and US markets. • Developing growth plans for existing customers. • Collaborating with the Chief Marketing Officer, Chief Revenue Officer and other stakeholders to align B2B marketing initiatives with the overall company objectives. • Oversee and manage the execution of marketing activities across various channels, including paid media campaigns, CRM initiatives, and in-person events. • Ensure campaigns are effective, on-brand, and aligned with agreed ICP’s and personas. • Lead and mentor a team of two direct reports, providing guidance, coaching, and professional development opportunities. • Foster a collaborative and high-performance culture within the team.
Requirements
• Proven experience in B2B marketing, preferably within the financial services industry. • Strong understanding of marketing strategies, digital platforms, and customer segmentation. • Startup or scale up experience with hands on delivery - this is not an ivory tower role • Demonstrated leadership skills and experience in managing teams. • Excellent analytical and problem-solving abilities. • Effective communication and stakeholder management skills.
Benefits
• Private Medical Insurance For you and your family • Wellbeing Allowance To spend on gym membership, classes, mindfulness apps and therapy • Holiday 23 days annually, plus public holidays, 3 additional days for Christmas and your Birthday off too! • Learning and Development Budget Up to £1000 a year to spend on improving your skills • Life Insurance For your peace of mind • 2 Weeks 'work from anywhere' Freedom to work from wherever you like for 2 weeks annually!
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