Senior Sales and Events Manager
2 days ago
🏢 In-office - London
Description
• Successfully delivering the sales strategies with the support of the sales team including: • diary management • identifying new events, opportunities, and markets • data recording via CRM software • business development and proactive sales • relationship management • marketing initiatives • Ensuring all sales targets are achieved and KPIs are constantly monitored based on metrics adopted across the business. • Ensuring the highest standards of sales operations for the spaces are met. • Working with the line manager and Spaces & Stories to deliver proactive sales strategies and tactics that best support the long and short term sales performance of the spaces. • Confidently negotiate contracts in order to meet conversion KPI’s. • Carrying out site visits with clients at every opportunity, accurately explaining the spaces and options for various events, including our suppliers, as well as logistics relating to install and derig. • Working with the line manager, central Marketing team and other space leaders to deliver data and evidence based marketing strategies across the spaces. • Ensuring marketing strategies are delivered and targets and that KPIs are constantly monitored based on metrics adopted across the business. • Ensuring the highest standard of marketing operations. • Ensuring you act as brand guardian and grow the brands across your spaces as agreed with the brand team. • Attending networking events, exhibitions and other promotional activities as and when required to actively promote your spaces and other spaces in our Spaces portfolio. • Ensuring compliance with Broadwick group policies, procedures and metrics across the spaces. • Raising event invoices when required, pre and post event, including chasing late invoices/debt management. Working alongside the operations team to ensure all events are fully reconciled within 2 weeks post event. • Reporting the relevant figures to the space P&L in terms of forecasting and reconciliation to the senior space team. • Providing reports to the line manager when required. • Educating your team in sales when required, ensuring they fully understand the expected standards and their role in delivering them. • Working with the operations team to ensure compliance with Broadwick group policies, procedures and metrics across the spaces. • Communicating your training needs and actively participating in your own development in line with your line manager’s expectations. • Creating a work environment that aligns with Broadwick values and principles. • Carrying out ad hoc duties when required to.
Requirements
• A proven track record of contributing and delivering business strategies for complex, multifaceted venues. • Previous experience of managing, influencing and inspiring teams across venues that consist of sales, operations and facilities management professionals. • At least 4 years of experience working within an event venue sales team or similar. • Can demonstrate commerciality through experience of selling profitably, sales negotiations, maximising sales, achieving targets and writing sales strategies. • Demonstrable knowledge of the local venue market and key venue finding agents. • Ability to work with clients on all levels and with all areas of the business. • With a specific ability to stay calm and focused under pressure. • Experience of delivering a sales budget, P+Ls and financial reports in conjunction with finance teams. • Strong understanding of how to intelligently collaborate with marketing, brand and venue leaders to deliver evidence based marketing strategies. • Ability to manage and monitor targets and KPIs for teams of sales management professionals. • Ability to successfully manage multiple venue projects simultaneously through effective prioritisation and multi-tasking. • Exceptional commercial acumen demonstrated through the alignment of business mission, strategies and objectives. • An open, honest communication style. • Endless positivity, and a proactive approach to your work. • Excellent communication skills - you need to be great at communication to a wide range of people. • Proficient in the use of Mac computers, G-Suite and Microsoft Office packages.
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