SEO Manager
July 31
🏢 In-office - Manchester
Description
• Delivery of the SEO strategy and outlook. • Ensure the website remains SEO optimised from a technical and content standpoint. • Manage the team & task flow across all SEO touchpoints, with an increased focused on the technical side. • Support the wider business, including ecommerce, VM and product teams for search insight, market demand and SEO recommendations. • Feed into marketing campaigns from an SEO perspective. • Use Google Analytics, SEMrush, Search Console, and similar tools to spot SEO trends, issues, and opportunities. • Provide detailed analysis on any changes that impact SEO traffic and revenue. • Ensure SEO activities align with business objectives and follow a revenue-first approach. • Work closely with the translation team to ensure we deliver quality content for international expansion. • Drive the SEO A/B testing plan with the tech & UX team to ensure we validate opportunities. • Conduct extensive keyword research and gap analysis to ensure maximum product and landing page coverage. • Increase ranking and traffic from SEO on key product categories and markets, including a focus on driving traffic from products in free Shopping listings • Ensure Digital PR campaign effectiveness and adjust as necessary. • Lead for SEO on offsite SEO campaigns in target markets. • Working with the Head of SEO to ensure SEO aligns with all digital channels for optimum results.
Requirements
• 4-5 years SEO experience with a previous role in fashion retail will be beneficial. • Demonstrative solution-oriented thinking, you excel at turning obstacles into opportunities. • Your strong numerical skills and commercial awareness enable you to prioritise work effectively, focusing on the best effort-to-return ratio. • Proven expertise in SEO that has resulted in impressive ranking performance in competitive search landscapes. • Robust content expertise that shows how we can use content to benefit users commercially and enhance search performance. • Proven experience in executing SEO campaigns aimed at securing topically relevant backlinks. • A blend of creative and analytical skills with experience working with large volumes of data to extract actionable insight. • Social media aware - you see SEO beyond Google and have experimented with social/TikTok SEO, using social listening to identify current trends. • Strong experience with Microsoft Excel/Google Sheets to be able to do advanced reporting/analysis and support junior team members to create process efficiencies. • Strong presentation skills with the ability to articulate and clearly explain the concept of SEO and requirements needed. • Experienced in using GA4 alongside other SEO tools for example Search Console, Screaming Frog, SEMRush, AHREFs and more. • Experience using Google Merchant Center to optimise for Free Shopping traffic and revenue. • Self-motivated and enthusiastic approach to work, we want positive vibes! • Ambitious, driven individual who excels in challenging environments. • Team player who is able to work with multiple business functions to achieve objectives. • Ability to work to tight deadlines and prioritise workload to adhere to business-needs. • An exceptional eye for detail, you can spot a needle in a haystack. • Python, JavaScript, PHP, HTML experience will be beneficial.
Benefits
• 25 days holiday plus bank holidays • Discretionary bonus scheme • Company share scheme • Life Assurance • Company Pension Scheme • Flexible working hours • Free onsite Gym • Employee assistance programme including 24-hour confidential helpline • Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days. • 40% discount across 8 brands, 20% discount on Debenhams • Discount & Cashback portal • Season Ticket Loans • Learning and development support and opportunities both internally and externally • Our social calendar? Next level!
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