Global SEO Specialist

April 25

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Airwallex

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Empowering businesses to grow beyond borders

Fintech • Card • Business Account • API • Multi-currency Wallet

1001 - 5000

Description

• Support the website's organic growth target with our Corpsite and Content teams • Evangelize SEO in terms of website changes impacting SEO, link acquisition and organic content (in conjunction with our Content team), • Proactive in identifying new opportunities / optimising existing revenue levers, taking a kaizen approach to growth • Competitive intelligence, understanding competitor trends and activities in the marketplace, and helping Airwallex be ahead • Be a channel conduit in ensuring SEO best practices and processes are implemented across the different regional websites • Help develop and scale our offsite backlink profile to improve the overall domain authority of the website • Liaising with engineers in executing technical recommendations, that will benefit not only SEO but wider business teams • Hands-on experience in giving recommendations, and making changes within the CMS platform • Comfortable and experienced in working with product managers and developers in scoping out and writing out new website feature requirements • Prescriptive hands-on approach to supporting our Content Team to produce prospect/customer-friendly content that supports acquisition and awareness • The iterative approach to conversion rate optimisation, in ensuring we’re constantly monitoring and optimising on revenue-driving opportunities • Track, monitor and help report on SEO campaigns to understand what is driving revenue and growth • Help establish Airwallex as an SEO leader in the financial services & technology space.

Requirements

• 4+ years experience in SEO, with 2+ years experience in B2B, SaaS or Fintech • Good understanding of international SEO and B2B marketing • Ability to measure all aspects of SEO performance, work in a cross-functional environment and turn data into insights and actions • Comfortable in a fast-moving startup culture - growth-minded and comfortable with ambiguity • Strong analytical skills to make data-driven decisions for commercial and operational performance • Strong understanding of EEAT within YMYL verticals • Strong understanding of online copywriting and how it impacts SEO • Entrepreneurial mindset and a willingness to be hands-on • Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation • Good HTML and CSS knowledge beneficial • Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs

Benefits

• Competitive salary • Health insurance • Paid time off • Professional development opportunities