VP - Client Development

September 11

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Analytic Partners

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Adapt Evolve Thrive

Marketing Mix Modeling • Marketing Analytics • Customer Segmentation • Return on Marketing Investment • Marketing Consulting

201 - 500

💰 Private Equity Round on 2022-02

Description

• Define the growth strategy for your portfolio with clear guidance on key client and agency stakeholders and client/opportunity prioritization. • Qualify and nurture marketing-qualified leads while developing and nurturing your own self-generated leads across your target account list • Lead large-scale brand relationships with senior stakeholders focused on identifying strategic opportunities for value-creation, partnership development, and new revenue generation for Analytic Partners • Lead, negotiate and close large-scale deals within a target account list, custom-tailoring strategic solutions to their business needs and our competitive set • Develop and execute multi-stakeholder account strategies throughout the entire deal lifecycle, from client prospecting through RFP management and post-sale engagement • Efficiently perform discovery on your target prospect to write compelling, value-based partnership proposals, incorporating clear financial business cases. • Develop and progress a pipeline of qualified opportunities to deliver revenue which meets or exceeds your assigned quota • Drive high-impact thought leadership aligned with your vertical segments to establish Analytic Partners’ reputation as an innovator and trusted leader in marketing measurement technology • Capture timely and complete sales activity in Salesforce and maintain the discipline of pipeline management to ensure accurate forecasting • Stay current with relevant industry and job knowledge by attending conferences, participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organisations.

Requirements

• 15+ years of demonstrated ability to hit sales quotas with Enterprise-class customers selling marketing data/analytics/software solutions in the $250,000 - $5,000,000 range. • Understanding of the marketing ecosystem and a passion for technology • Experience using a value-based sales approach to clearly articulate competitive differentiators in a way that communicates ROI impact into • Knowledge of managing a complex sales cycle with multiple stakeholders, including procurement, CXO level contacts, senior-level marketing and analytics professionals at the local, regional and global levels within multinational organisations. • Comfortability in identifying a target account list, developing account plans and executing in a disciplined, consistent manner to map and engage all relevant decision-makers and influencers potentially involved in a deal • Deeply networked with many relationships with decision makers, influencers and CXOs in marketing, analytics and finance positions within enterprise organisations • Strong fluency with storytelling using data and analytical methods on how an organisation can use tools to measure and improve marketing returns and business performance. • Self-starter with the ability to solve problems independently and a very strong team-seller who can work efficiently with our solutions experts to overcome obstacles and construct winning proposals. • Effective multi-tasker comfortable in a fast-paced environment. • Experience with managing complex RFP/RFI and other formal evaluation processes, engaging multiple internal and external stakeholders to deliver professional and comprehensive responses/content which convert prospects to clients • Familiarity with sales research tools such as ZoomInfo, LinkedIn and other platforms • Strong interpersonal skills; good at reading people, establishing rapport and building trust. • Experience using Salesforce CRM and managing a highly accurate pipeline