E-commerce Director - 9 month FTC
June 29
🏢 In-office - London
Description
• We are looking for a passionate and experienced E-Commerce Director for a FTC MAT cover to be responsible for driving fast growth through the trading and performance of our website in all countries. Reporting to the Chief Revenue Officer/CFO, they will be accountable for refining and implementing the ecommerce strategy both from a platform and a performance marketing perspective. • Evolve the E-Commerce strategy, which aligns to the business strategy with a focus on achieving exceptional growth in both the UK and in key markets around the world. • Work with the Director of Performance Marketing to evolve our Performance Marketing/CRM strategy to balance the need to grow fast but profitably • Own our website as a channel to optimise and maximise sales with priority being given to new customer acquisition • Understand both our brand positioning and the operational side of the business (e.g product margins, costs of shipping, our brand position on discounting, etc.) to provide realistic ecommerce recommendations • Continue to develop a culture of testing and learning at speed • Develop and build the team to support your strategy • Create a full reporting suite from minute by minute trading through to quarterly Board reporting • Find and prioritise solutions to improve on-site conversion • Develop and implement a strong CRO and A/B testing strategy • Own the implementation of site content as well as site merchandising, cross-selling, search and filtering to optimise site experience and performance • Evolve our UX strategy and mange the UX/UI team to improve conversion by understanding our our mobile-first user journey and behaviours of our core audience demographic • Maximise joy and our unique brand feeling across the site without compromising UX or conversion, while always maintaining our position as a premium beauty brand • Together with the Director of Performance Marketing, work very closely with the marketing team to evolve the detailed performance marketing plan to optimise the customer journey (e.g off-site content to conversion, retention and advocacy) • Evaluate our PPC and SEO strategy and decide on best approach and whether to do in-house or via use of an agency • Together with the Director of Performance Marketing, own CRM and develop mechanisms to maximise retention and repeat spend with a key focus on LTV • Closely collaborate with our creative teams (Design, Video Production and Copy) to brief and implement the best and most relevant content both in our performance marketing and on-site.
Requirements
• Director or Head of level experience dedicated to ecommerce in high-growth, commercially-driven digital-first businesses • Strong people management and personal development of existing staff • A proven track record of building and implementing successful ecommerce strategies and managing backlogs ideally in a fast growth environment • A proven track record of working in Agile environments, partnering with product managers and design teams • Very strong analytical skills with detailed knowledge of Google Analytics as well as other data visualisation tools such as Looker • Strong experience working with creative teams and content, including the extensive use of CMS tools • Experience working with global websites and multiple currencies • Experience in fast-paced environments with the ability to work to tight deadlines across multiple projects • Strong management experience with the ability to nurture and develop the skills of an existing team, as well as recruiting new hires and partnering with agencies as required • Flawless attention to detail • Excellent communication and stakeholder management skills
Benefits
• Flexible working with core working hours • Hybrid working, 2-3 days in our amazing office, which is fully stocked with snacks and drinks • 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Summer Fridays) • Welcome to Trinny London Starter Stack and swag • Company discount for yourself, your friends, and family • Vitality health scheme, EAP and Medicash • Employee share scheme • An annual personal training and development budget • Enhanced family friendly packages • Pension scheme • Cycle to work scheme • T-Parties = many office socials as well as summer and festive celebrations! • Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)
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