Art Director

June 4

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Southern Shirt (SSCO)

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Come join the good life ⛳️👕🎀🌊🤙

Apparel • Loungewear • Performance • Golf Apparel • T-shirts

11 - 50

Description

• Develop and execute creative strategies to visually communicate brand identity, values, and the products we offer • Define and implement creative strategies that enhance our brand's visual presence and storytelling abilities • Conduct seasonal market research and trend analysis to drive continuous improvement and innovation in design • Stay current with fashion/industry trends and incorporate them into the brand's creative vision • Oversee the creation of digital and print materials, including website design, social media content, email campaigns, and advertising materials • Lead and mentor the design team, cultivating a culture of creativity and providing clear direction, inspiration, and mentorship • Set and maintain brand standards, ensuring that all creative materials align with brand identity • Cultivate fresh and innovative concepts, translating them into compelling visual stories, utilize dynamic visual elements to weave compelling narratives through our marketing materials • Collaborate closely with fashion designers and sales teams to visually represent clothing concepts, key features/benefits, and product story • Set the creative direction for seasonal campaigns, look books, product catalogs, and marketing material - encompassing fonts, themes, colors, etc. to maintain consistency and cohesiveness across all marketing materials • Develop mood boards and design guidelines for collections and campaigns • Oversee photo/video shoots, ensuring the creation of visual content that aligns with brand messaging and campaign objectives • Work closely with external content creators and designers to execute creative projects and campaigns • Collaborate with external vendors to procure deliverables, ensuring that all materials meet campaign initiatives and brand quality standards • Manage multiple projects simultaneously, ensuring deadlines are met and resources are allocated efficiently • Manage the budgetary aspects of all creative projects • Demonstrate mastery in design software such as Adobe Creative Suite to execute high-quality designs

Requirements

• Bachelor's degree in Graphic Design, Fine Arts, or a related field • Proven experience as an Art Director or in a similar role • Bonus points for experience as an Art Director within the apparel and fashion industry • Portfolio showcasing a variety of creative projects, focusing on branding, graphic design, and visual storytelling • Experience working with photographers, content creators, and planning photo/video shoots • Solid understanding of design principles, typography, color theory, and visual aesthetics • Proficient in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Excellent leadership and communication skills, with the ability to effectively guide and inspire a team • Strong project management skills, with the ability to prioritize tasks and manage multiple deadlines • Up-to-date knowledge of industry trends and a passion for staying ahead of the curve in the field of design • Strategic thinking and a keen eye for detail • Ability to thrive in a dynamic and fast-paced environment • A commitment to maintaining the highest standards of professionalism and creativity • Willingness to explore new creative avenues and push the boundaries of design conventions

Benefits

• 401K Retirement with employer matching • Medical, Dental, and Vision Insurance • Paid Time Off (PTO) and Holidays • Professional Growth Plans • Performance Bonus Opportunities • Health and Wellness Programs • Continued Education Allowances • Company Sponsored Luncheons and Events • Generous Employee Discounts on SSCO Product • Fun, Collaborative Work Environment with Great People!