Brand Manager, Live Service

August 24

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Sony Interactive Entertainment

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For all of the latest PlayStation related news, career openings, and updates, please visit PlayStation on LinkedIn at https://www.linkedin.com/company/playstation-sony/ About Sony Interactive Entertainment Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation® brand and family of products and services$1. .$1

10,000+

Description

• Support the development of the global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights. • Drive global cross-functional teams, responsible for pulling together well-rounded global business results for their portfolio. • Accountable for the success of the global marketing campaign. • Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles. • Continued review and optimisation of our brands to ensure the longevity and creative evolution of our live service titles. • Oversee asset creation in partnership with internal creative teams and external agencies to deliver key marketing and creative programs, ensuring alignment across multiple stakeholders. • Partner with development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets. • Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises. • Handle global marketing budget for portfolio of titles.

Requirements

• Understanding of and experience working on AAA Games, platform experience a plus. • Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services. • You will have broad experience and understanding of all facets of the marketing subject area including consumer insights, product positioning, consumer promotions, online innovation and creative development. • Good understanding of the full live services marketing funnel, including acquisition, retention, and monetization. • Experience with digital product offerings on mobile and PC platforms, a plus. • Extensive knowledge of and a passion for video games is a huge plus.

Benefits

• Discretionary bonus opportunity • Private Medical Insurance • Dental Scheme • 25 days holiday per year • On Site Gym/Gym Allowance • Subsidised Café • Free soft drinks • On site bar • Access to cycle garage and showers • Flexible/Hybrid working (FlexModes)