Smartsheet
Modern work management platform
productivity • collaboration • achievement • innovation • effectiveness
1001 - 5000
Channel Marketing Manager
June 7
🏢 In-office - London
Smartsheet
Modern work management platform
productivity • collaboration • achievement • innovation • effectiveness
1001 - 5000
Description
• Coordinating closely with our Channel Marketing Manager responsible for other EMEA markets, the rest of the Global Channel Marketing team, EMEA Regional Marketing and EMEA Channel Sales: • Create bespoke Marketing plans and campaigns with Smartsheet Platinum and Gold partners in Southern Europe • Lead regional to-partner marketing events, delivering superior event experiences to support partner recruiting and engagement • Provide guidance to partners on available resources available to them under the Smartsheet Aligned channel program to generate pipeline • Counsel partners on best campaign fit for their target buyer personas, Smartsheet partner type and business model • Help partners execute selected campaign types, which could include in-person events, virtual events, account-based marketing and/or digital campaigns • Provide ongoing counsel on optimizing campaign results with a focus on new-logo deal registrations • Assist partners with campaign lead nurture, tracking, attribution and deal registration • Support the Channel Sales team by creating to-partner messaging and content, and organizing partner recruiting events • Compile and manage consolidated reporting on new-logo and expansion deals sourced via executed campaigns
Requirements
• Five to seven years of experience in field and channel marketing • Deep experience delivering superb-quality, in-person event experiences for partners, and for partners’ customers • Channel Field Marketing background, with proven track record growing partner-sourced pipeline through a broad range of campaigns including in-person and virtual events such as channel meetups, executive roundtables, lunch & learns, partner-hosted and third-party conferences • Understanding of partner lead nurture, and how this differs from direct marketing lead flow • Knowledge of MDF workflows, partner portals and the deal registration process • Familiarity with the IT channel as a route to market • Comfortable presenting to colleagues and business partners, such as on campaign best practices • Strong verbal and written communications skills
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