Digital Marketing Manager

April 5

🏢 In-office - London

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Logo of Silico

Silico

Business Process Simulation (BPS) platform enabling the Digital Twin of the Organisation.

Simulation • Decision making • Forecasting • Decision Modeling • Business Forcasting

11 - 50

Description

• Collaborate with partners to develop and execute joint marketing initiatives, including press releases and webinars • Develop and implement social media strategies to enhance brand presence, engage with the audience, and drive customer and partner engagement • Plan and execute targeted campaigns to nurture leads, retain customers, and drive product adoption • Utilise HubSpot to automate and optimise marketing campaigns and manage leads • Design visually appealing marketing materials using tools like Canva • Develop a content strategy to increase organic website traffic via relevant industry-related keywords • Create engaging content and use-case scenarios to showcase real-world applications • Experience in a fast-paced B2B environment • Proficiency in SaaS marketing • Well-rounded experience across the marketing spectrum • Ability to manage and successfully deliver complex projects within specified deadlines • Experience working with SEO campaigns, graphic design tools, partners on joint marketing strategies, warming marketing leads, process improvement industry, CMS for optimization, and SEO tools like SEMrush or Ahrefs

Requirements

• Demonstrated experience in a fast-paced B2B environment • Proficiency in SaaS marketing • Well-rounded experience across the marketing spectrum • Ability to manage and successfully deliver complex projects within specified deadlines • Familiarity with HubSpot, including crafting nurture campaigns, strategic CTA’s, and lead management • Experience working on SEO campaigns and increasing visibility for relevant keywords • Experience working with a graphic design tool to create sales collateral • Experience working with Partners to create joint marketing strategies • Experience warming marketing leads and increasing the volume of converted leads from the website • Experience in the process improvement industry • Experience using a CMS (ideally Webflow) to optimize conversions and content • Experience working specifically on SEO and related tools such as SEMrush or Ahrefs

Benefits

• Competitive salary • Attractive benefits package, including private medical cover, life insurance, and income protection insurance • Fully remote working within the UK • 25 days of annual leave plus public holidays • Pension plan • Remote working equipment, including laptops and desks

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