Director of Corporate Brand

July 24

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Pragmatic

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World leader in semiconductor innovation; creating ultra-thin, ultra-low-cost, flexible integrated circuits.

Flexible Electronics • Flexible Integrated Circuits • Ultra-low-cost • Smart Packaging • RFID

201 - 500

Description

• Devise strategy to deliver effective and impactful branding that strengthens and grows brand awareness, perception and engagement, delivering meaningful results aligned to the business objectives • Deliver brand programs and plans that drive significant engagement and impact across the marketing funnel with our core target audiences • Responsibility for the full brand mix and brand application spanning: Brand strategy and evolution – visual, tone of voice, logos, Brand guidelines and assets, Omni-channel marketing and advertising, Co-Marketing, Digital, Campaigns, Events / trade shows – owned and industry • Provide competitor analysis and displace competitor activity/technology through the brand direction • Lead the brand guidelines, partner access, usage and application • Optimise brand exposure, application and amplification across 360 marketing efforts and with ecosystem partners • Drive effective brand application programs – co-ordinating across the team - to improve meaningful results that support the company brand and reputation and ultimately impact business results and performance, supporting revenue and pipeline growth • Budget management responsibility • Team management: support and drive a high-reaching, creative and proactive culture that empowers and motivates • Act as a solid partner to the SVP Corporate Marketing, Communications & Public Affairs • Devise and be responsible for the brand critical metrics and lead regular reporting • Growth mindset with a proactive, resilient and solution-based approach required for a scale up and driving the business through a period of hyper growth

Requirements

• Degree qualification in brand, marketing or a related field (or equivalent experience) is preferred • Experienced brand leader with a consistent track record of leading, building and curating B2B brand strategy and delivery of operational programs in the tech sector • Experience in semiconductor / RFID sectors (advantage) • Ability to shape brand plans and tools and scale with internal partners (leadership, sales, internal comms, product management etc.) as well as externally with key customers, partners and other ecosystem collaborators • Team management experience, and ability to coach to optimise performance • Budget and reporting management experience • Experience of handling external agencies • A self-starter with excellent communication skills • Ability to work at pace, and to tight deadlines • Outstanding project management skills

Benefits

• Private Medical Insurance • BUPA Cash Plan • Death in Service • Income Protection • Various Subscriptions • Mental health first aiders • Flu vaccinations • Lifestyle benefits • Visa fee reimbursement • Recruitment bonus scheme • Social events