Data Analytics Director

June 5

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Omnicom Media Group UK

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We create end-to-end solutions for clients, anywhere, swiftly and efficiently.

Planning • Buying • Advertising • Digital • Econometrics and investment planning

5001 - 10000

Description

• As the Data Scientist on the Volkswagen Group account, you will assume a dynamic leadership role at the forefront of shaping data-driven insights to drive performance success across the VWG group of brands which includes brands such as Audi, VW, Porsche, Skoda, Seat and Cupra. You'll be instrumental in supporting our performance and brand teams in gathering and scrutinise data to generate information that helps our clients make decisions that will drive a tangible business impact through media investment choices. You will respond to questions about data and look for trends, patterns and anomalies within it leveraging cutting-edge analytics methodologies to drive both our company's and our clients' success. • You will have the opportunity to work closely with our marketing science, strategy and consultancy teams to support them in new business pitches and key client deliverables. • PHD is a growth-focused media agency driven by innovation and creativity. Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly. Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors. Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation. Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

Requirements

• Understand and apply a range of methods to analyse performance data for VWG and synthesise findings effectively with the ability to make outcomes accessible to non-data proficient stakeholders. • Help the VWG teams to adopt a wide range of analysis techniques, and to continually assure, improve and innovate practices to generate clear and valuable findings that have a direct and tangible impact on performance media outcomes. • Ability to simplify the complexity of data analysis and present back to clients and stakeholders in a digestible, concise, confident and action orientated way. • Listen to the needs of business stakeholders and interpret them effectively to a clear deliverable and action. • Manage stakeholder expectations proactively and ensure the upskilling of the broader VWG team supporting all performance and non-performance planning teams in VWG to become data literate. • Producing reports and charts communicating trends within data to non-specialists • Work closely with planning leads and performance clients across VWG to understand and maintain focus on their analytics needs, including critical metrics and KPIs, and deliver actionable insights to relevant decision-makers • Advocate data governance and data management standards and guidelines, with a deep understanding of the ethics and regulations around the handling and processing of data. • You’ll help to define and support the use of common toolsets and seek to automate data management activities where possible. • Understand different ways to model data to maximise its use and value. Build and review complex data models, that help media activity continually deliver to performance targets as well as understand where sources of growth can come from • Ability to integrate, cleanse and model data from differing data sets/ sources and systems and use relevant data integration tools, patterns, and languages to integrate and store data, specifying how data should be cleansed and prepared. • Ability to manipulate and transfer data between systems • Define strategies to enable continual improvement of data management practices and compliance with data governance policies. • Ability to visualize complex data using varied methodologies and techniques making the “so what” clear for stakeholders. • Apply standards and best practices to present, communicate and disseminate data appropriately and with influence • Anticipate problems and know how to prevent them and where appropriate, proactively manage client and stakeholder expectations. • understand how the data analysis fits into the client’s’ bigger picture and articulate this clearly.

Benefits

• Be Your Best We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you. Diversity, Equity & Inclusion at OMG At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented. We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.