Senior SEO Manager

August 2

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The UK’s fastest-growing used car marketplace.

cars • car selling • car buying • car dealers • online car buyers

201 - 500

Description

• Develop and execute SEO & content strategy designed to increase revenue, traffic, and rankings. • Conduct regular competitor analysis to identify opportunities and optimise strategies. • Ownership of ranking position & organic traffic for your vertical: monitoring positions and coming up with action plans to mitigate drops or capitalise on updates • In partnership with Product & Engineering, build improvement & implementation plans for SEO page templates; optimise and refine site architecture and internal linking structure; plan scalable content production strategies. • Monitor Google updates and algorithm changes and update SEO guides and initiatives. • Find opportunities to continually test and iterate on landing page templates, modules and content to improve both user experience performance (e.g. CTR, rankings). • Closely monitor the traffic and revenue performance of content by carrying out monthly audits. • Analyse data around ranking, visibility, traffic, and conversions closely to proactively identify relevant trends and improve growth opportunities. • Manage and maintain processes, including internal linking and tech / product-led SEO, in partnership with Product and engineering to proactively improve them. • Help to create SEO content plans for key marketing campaigns and key seasonal moments. • Support with the internal link-building strategy for content. • Work closely with the Product, Engineering & Analytics teams to ensure the best results for key projects - setting clear briefs and requirements, testing schedules and delivering post-implementation analysis back to the wider team and business. • Manage a team consisting of an SEO executive and freelancers. • Be accountable for projects and tracking, monitoring and reporting of progress and results.

Requirements

• Proven experience in SEO with a good understanding of best practices for on-page, off-page (link building and other ranking signals), and all on-site technical aspects. • Experience driving innovative approaches and initiatives in SEO strategies and tactics. • Target-oriented and experienced in driving and being accountable to performance improvements. • Proficiency and familiarity with relevant SEO tools (e.g. SEMRush, AhRefs and SEOWind) and Google analytics platforms like Google Trends and Search Console • Understanding of modern front-end markup, schema and coding best practice for SEO (eg across HTML, Javascript, and CSS) and other factors impacting site quality metrics • Strong presentation skills with the ability to deliver strategic roadmaps to senior stakeholders. • Effective project management and experience working with many stakeholders to deliver strategy. • Technical SEO expertise, especially within an agile team environment, with the ability to brief technical requirements. • Strong experience working with internal and external content teams and conducting content gap analysis to create SEO-optimised briefs. • Good knowledge of the latest SEO developments, AI usage in SEO, and algorithmic changes. • Excellent problem-solving skills - an inquisitive mind. • Good time management and prioritisation skills. • Excellent communication with technical and non-technical stakeholders • Ability to optimally work on multiple projects at once. • Passion for Digital Marketing: Clearly passionate about digital marketing, content, and prioritising customer needs.

Benefits

• A competitive salary • Annual learning budget - with your learning budget, you can pay for learning experiences to support your progression. • BUPA health insurance • Discounted dental through BUPA • Discounted gym membership through BUPA • Hybrid working from home (approximately 1-2 days in the office a week) • Pension scheme • Regular social events • Cycle to work scheme