Performance Marketing Manager

August 8

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Motorway

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The UK’s fastest-growing used car marketplace.

cars • car selling • car buying • car dealers • online car buyers

201 - 500

Description

• Be responsible for planning, buying, and optimising our performance marketing campaigns across various paid social, paid search, and programmatic channels (Google Ads, Meta, Tiktok, DV360 etc) to drive higher ROI from our spend. • Oversee day-to-day campaign management including budgets, bid strategies, creative/ copy & targeting/ tracking implementation, ensuring that we pacing in line with plan. • Identify growth opportunities, working with internal and external partners to launch new channels/ platforms & scale existing campaigns further. • Monitor key KPIs & produce regular reports & presentations, sharing actionable insights & recommendations with the wider business. • Own our experimentation roadmap - develop and execute A/B tests and share learnings with key stakeholders. • Work with our data analytics team to improve bidding methodology & ensure we have best-in-class measurement in place. • Streamline existing processes within the team, striving to automate tasks where possible. • Work with our creative team to introduce new creatives, collaborate on creative strategy & develop breakthrough ideas to help acquire new users more efficiently.

Requirements

• Solid performance marketing experience, with a proven track record of scaling campaigns within agreed efficiency thresholds. • SA360 & DV360 experience advantageous but not essential. • Knowledge of wider digital marketing channels & up-to-date on the latest privacy/ attribution challenges in the industry • Strong data analysis skills, able to identify trends & provide actionable insights back to the business. • Advanced use of Excel/ Google sheets. SQL / dashboarding skills are a bonus. • Strong technical understanding of tracking, tagging & attribution • Ability to work cross functionally & juggle multiple priorities, comfortable working to meet deadlines • A strong communicator with the ability to establish and manage internal & external relationships. • Experience in a fast-paced growth company - a proactive self-starter, able to take ownership and drive projects forward

Benefits

• A competitive salary • Stock options • Annual learning budget - with your learning budget, you can pay for learning experiences to support your progression. • BUPA health insurance • Discounted dental through BUPA • Discounted gym membership through BUPA • OnHand volunteering membership and one paid volunteering day per year • Hybrid working from home (approximately 1-2 days in the office a week) • Pension scheme • Motorway car leasing scheme - lease a zero-emissions electric vehicle at a significant discount • Enhanced parental leave - We offer enhanced maternity pay (26 weeks of full pay) and enhanced paternity pay (4 weeks of full pay) to eligible employees. • Regular social events • Cycle to work scheme