Social and PR Co-ordinator - focussing on the Chinese Market
August 6
🏢 In-office - London
Description
• Manage relationships with key opinion leaders (KOLs) influencers, agents, MCNs + stylists in the Chinese fashion space • Develop and execute influencer marketing campaigns to drive awareness and support product launches • Leverage existing influencer relationships and build new connections with fashion / Gen-Z influencers with large followings (preferably >50K+ followers) • Monitor industry trends and competitive activity to identify new influencer partnership opportunities • Research and generate relevant creative content ideas that cater to our Chinese audience • Schedule and post all social media content on relevant platforms • Track and report on the performance of influencer campaigns, optimising strategies as needed • Engage directly with the community and work with community managers across social channels and customer are platforms • Support other marketing initiatives as needed, including events, paid media, copywriting, etc • Write and edit high-quality content for socials and occasionally PR comms • Proofread and edit content to ensure accuracy and consistency
Requirements
• Fluent in mandarin (written and spoken) • Experience overseeing both Western and Chinese social platforms -including Instagram, TikTok RED, Weibo, WeChat • 2+ years of experience in influencer marketing or community management, preferably in the fashion / Gen-Z market • Proven track record of building and maintaining strong relationships with KOLS / influencers • Confident with excellent communication and networking skills • Proactive, positive attitude
Benefits
• 50% Employee Discount • 24 days holiday per year (plus bank holidays) • A paid day off on your birthday • A paid moving day per year • Hybrid Working Arrangements - 1 day per week WFH • Pension Scheme (3% Jaded, 4% You) • Bonus Scheme • Employee Assistance Programme for you and your family • £500 employee referral bonus scheme • Local Business Discounts (fitness, beauty etc) • North-West London office location directly located next to good transport links • Casual office dress code (your style of dress is up to you, wear what you feel best in) • Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies) • Regular Office Social Events (e.g. payday socials)
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