Global Customer Acquisition Leader - E-commerce

July 17

Apply Now

Receive Emails with Similar Jobs

Infopro Digital

WebsiteLinkedInAll Job Openings

Infopro Digital est le 8 ème groupe technologique français. Suivez notre actualité et rejoignez-nous !

information professionnelle • salons • événements • éditeur de logiciels • Data

1001 - 5000

Description

• The E-commerce Customer Acquisition Manager is responsible for implementing strategies to acquire customers in digital channels • The role focuses on organic strategies but also supports paid channels where appropriate • Implement targeted and data-driven organic customer acquisition strategies to create a successful customer marketing & sales funnel for the website • Develop full customer sales funnel, on-page and off-page SEO, content strategy, multi-channel marketing and sales assets, customer segmentation and insights, communications and messaging • Responsible for developing and executing comprehensive customer acquisition strategies aligned with business goals and target audience • Plan and oversee campaigns across multiple channels, including digital content advertising, social media, email marketing, content marketing, SEO, and digital events • Generate high-quality awareness, leads, and conversion through various organic marketing initiatives and conversion tactics • Monitor and analyze customer acquisition campaign and channel performance • Collaborate with internal/external teams to align customer acquisition efforts with sales goals and product launches • Conduct A/B testing and continuous optimization of marketing campaigns • Manage customer acquisition budget effectively to maximize ROI and achieve acquisition targets • Conduct market research to identify and understand target audiences and segments

Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field. Master's degree is a plus • Proven experience in customer acquisition, digital content marketing, or SEO-led performance marketing roles • Strong understanding of various content-led channels and tactics for lead generation and customer acquisition including SEO, social media etc • Proficiency in digital marketing tools, SEO, social media, content, and customer engagement platforms • Globally oriented analytical mindset with the ability to interpret data and draw actionable culturally relevant insights based upon the maturity or sophistication of the market • Excellent communication and presentation skills to convey marketing strategies and results to stakeholders • Demonstrated ability to think strategically and develop data-driven marketing plans • Creative thinking with a focus on innovation and staying ahead of marketing trends • Project management skills to handle multiple campaigns and initiatives simultaneously • Strong leadership and teamwork abilities to collaborate with crossfunctional teams

Benefits

• Hybrid working • Generous base salary • 25 days annual holiday allowance • Additional days leave for Birthday • Life assurance • Group pension scheme • Employee Assistance Programme