Senior Product Marketing Manager

June 14

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Hertility

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Join the #ReproductiveRevolution!

Women's Health • Hormone Health • Fertility • Menopause • Research

11 - 50

Description

• Launch Strategies: Develop and execute comprehensive marketing strategies to successfully launch multiple releases of the Hertility app, including defining target audiences, positioning, messaging, and go-to-market plans • User Engagement and Retention: Develop strategies to increase user engagement and retention, including personalised communications such as in-app messaging, and targeted promotions • Clinical Services Growth: Work closely with our Head of Clinical Services (Amanda) to drive the growth of Hertility's clinical services, including partnership marketing, bundles and customer journey testing • User Acquisition: Working closely with the growth team, drive user acquisition through a variety of digital marketing channels, including paid advertising, organic search, social media, email marketing, and partnerships • Content Development: Collaborate with cross-functional teams to create compelling content for marketing campaigns, including website copy, blog posts, social media content, and email newsletters • Analytics and Optimisation: Utilise data and analytics to track key performance metrics, measure the effectiveness of marketing campaigns, and optimise strategies for maximum impact • Customer Insights: Conduct market research and gather customer insights to inform product development, messaging, and positioning strategies • Cross-Functional Collaboration: Work closely with product management, design, engineering, and clinical teams to ensure alignment on product roadmap, feature prioritisation, and customer needs • Brand Building: Contribute to building the Hertility brand as a trusted leader in reproductive health through thought leadership, industry partnerships, and participation in relevant events and conferences

Requirements

• 6+ years of experience in product marketing, specifically across app and web • Proven track record of successfully launching and marketing digital products, with a focus on user acquisition and retention • Deep understanding of digital marketing channels and best practices, including SEO, SEM, social media, email marketing, and content marketing • Strong analytical skills and experience with data-driven decision-making • Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams • Worked in and thrived in fast-growth companies • A desire to be at the intersection of strategy and execution • A willingness to roll up your sleeves and get things done at pace, leveraging strong prioritisation and organisational skills • Strong collaboration and communication skills, articulating complex ideas in effective and understandable ways

Benefits

• 33 days paid holiday allowance (including public holidays) • Company laptop • Flexible working hours - we trust that our team can manage their time and will get the job done • 5% pension scheme matched by 4% employee contribution • Mental health support from an in-house counsellor • Discount codes for employee friends and family • Opportunities for further learning and development • Enhanced Family Leave policy (maternity leave/paternity leave/ adoption leave) • Progressive health leave (menstruation and menopause policies)