Senior Digital PR Manager

2 days ago

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Gravity Global

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The world’s most awarded complex markets Brand and Demand marketing consultancy.

Branding • Digital Strategy • Media Planning • Marketing Strategy • Public Relations

501 - 1000

Description

• Develop digital PR campaigns for a range of clients and sectors including setting KPIs • Lead on digital PR campaigns including shaping the headlines and news stories, drafting press materials, managing project timings and client approvals • Creating ideas for content and messaging that will generate relevant coverage and backlinks for clients • Client relations and stakeholder management • Using PR to build up stakeholder and senior client profiles and position them as thought leaders within their respective industries and sectors • Research, identify and build relationships with journalists, bloggers and influencers within a wide range of industries covering our diverse client base • Mentoring and supporting more junior members of the team • Conduct link gap analysis and share link-building recommendations to support SEO objectives • Using various tools and analysis to track coverage achieved and relevant metrics, and to report on these to in-house and client stakeholders • Pitching for new business including drafting pitch presentations

Requirements

• Proven experience in securing online coverage using a range of methods for brands, and understanding what makes a good headline • Creative approach and original thinking • An understanding of SEO basics, and how links contribute to organic search performance • Experience with client relations including presenting proposals, strategies, plans and results • Exceptional written and verbal communication skills • A results-driven mindset • An advocate of good writing and the ability to produce copy of a high quality • Strong organisation skills and the ability to help develop, monitor and follow project plans, timelines and deadlines • Strong team management and mentoring skills, especially when working with juniors

Benefits

• Competitive remuneration package • Global career development opportunities • Hybrid working with 3 days in the office (usual hours 9 - 5:30pm, Monday to Friday) • Opportunities to make a difference and get involved with our working groups focusing on areas such as wellbeing and ESG / Sustainability • Supportive and inclusive policies including, but not limited to, family friendly policies such as adoption, maternity and paternity, and equal opportunities • To work with the best and most exciting clients • To work on global accounts in the most challenging sectors • To work with the best brains and creative talent in the industry • To learn and develop with access to industry specific training, including our in-house training modules • To work on innovative and ground-breaking marketing solutions • To join a team of hard-working specialists who like to have fun along the way!