Head of Performance

July 22

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Give Me Cosmetics

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We are Give Me Cosmetics. Our mantra is filter-free female confidence, championing real people with real results.

Cosmetics • Beauty • E-Commerce • Skincare • Haircare

11 - 50

Description

• Responsible for all performance marketing including, but not limited to PPC (Google, Microsoft), SEO, Display, Paid Social, SEO & CRM. • Act as the central point of contact for the performance marketing strategy and results across the organisation both domestically and internationally. • Responsible for all reporting around performance, explaining key marketing metrics to stakeholders and comfortable doing deep analysis into the numbers. • Driving the identification and testing of new areas of opportunity including new channels, targeting, bidding strategies and data usage. • Develop a high-performance culture in the performance marketing team, developing rhythms and processes that ensure operational rigour and continuous experimentation at pace. • Understanding, articulating to stakeholders and implementing tools and data to deliver targeted and effective marketing. • Part with brand, product, analyst and trading teams to develop a core audience strategy, exploring/executing plans that improve acquisition through the use of 1st party data and audience insights. • Manage our relationships with partners, such as Google and Microsoft, setting our agenda and leveraging joint business plans to full effect. • Accountability Budgetary management. • Achieving outset KPI targets including: Customer recruitment (new & returning) ROI Revenue

Requirements

• Experience in managing and growing an in-house performance marketing team in a high volume B2C business • Experience in delivering performance marketing within international markets • Beauty enthusiast • Advanced analytical skills • Minimum 3 years in similar position. • Demonstrated history of data-enabled decision making and prioritisation • Able to drive initiatives through and resolve obstacles/blockers effectively • Positive in nature, able to both develop and get the best out of those around them • Strategy and planning, with the ability to demonstrate intelligent and outside the box approaches to previous client needs • Highly organised, analytical, and comfortable presenting at all levels • Ability to think both creatively and commercially

Benefits

• Competitive holidays + an extra day for your birthday • Free office parking • Flexi Time • Employee discounts across our Brands • BUPA Health Insurance upon successful completion of probationary period