Head of Creative and Content

August 3

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Fresha

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Connecting the world to beauty and wellness.

Booking Software • Scheduling Software • Customer Relationship Management • Business Software • Salon Software

201 - 500

💰 $52.5M Series C on 2021-12

Description

• Develop and execute a comprehensive creative strategy that aligns with Fresha’s brand objectives and marketing goals. • Lead the creation and implementation of world class content strategy that drives brand engagement and delivers value to our audience. • Work closely with other departments to ensure a seamless partner experience. • Maintain and enhance Fresha’s brand voice and identity across all content and creative materials. • Provide creative direction and leadership for all content and design projects. • Lead and inspire a diverse team of creative professionals, including designers, writers, and content creators. • Oversee the development of high-quality content, including graphics, videos, articles, and other digital assets. • Leverage your agency background to manage relationships with external creative agencies and freelancers. • Work closely with the Head of Media and Omni Media to ensure creative and content strategies are integrated with broader media plans. • Stay up-to-date with industry trends, emerging technologies, and best practices in creative and content. • Coordinate with various departments to ensure that content and creative strategies are seamlessly integrated with overall marketing and business initiatives.

Requirements

• Minimum 10 years of experience in creative direction, content strategy, and brand management, with at least 5 years in a leadership role. • A background in agency work is highly preferred. • Demonstrated experience in developing and executing comprehensive creative strategies that drive brand engagement and support business objectives. • Extensive experience in creating compelling content across various formats and platforms, including digital, print, and social media. • Proven ability to maintain and enhance brand identity and voice through creative and content initiatives. • Strong leadership and team management skills, with experience in leading and inspiring creative teams. • Ability to foster a collaborative and innovative work environment. • Experience in managing relationships with external creative agencies and freelancers, including contract negotiation and performance evaluation. • Ability to work effectively with cross-functional teams, including social, Media & omni teams, to ensure alignment and integration of creative efforts. • Deep understanding of current creative and content trends, technologies, and best practices, with a passion for innovation and staying ahead of industry developments.