Head of PPC

May 14

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connective3

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We deliver leading digital marketing results for brands globally. Offices in Leeds, Manchester & London.

SEO • Content Marketing • PPC • Social Media Marketing • Display Advertising

51 - 200

Description

• Develop our PPC offering in line with our wider Paid Media strategy • Maintain an up to date knowledge of industry changes and explore new opportunities and suppliers • Proactively propose new channels and tests to clients, report on tests and promote learnings • Be instrumental in generating and delivering new business and growing our PPC revenue • Train and mentor the Paid Media Team on PPC best practices • Increase visibility of PPC within c3 and our successes and generate case studies around successes • Proactively increase visibility of c3 and PPC thought leadership across our social media channels and marketing, including posting, blogging & speaking • Develop connected strategies with other teams • Maintain an overarching view of all client PPC strategies and performance • Perform budget management checks across all clients • Support the paid media team to deliver high performing PPC campaigns • Develop high performing campaigns and strategies • Hands on execution and delivery of Google and Bing campaigns • Effective delegation of tasks to the Paid Media Team • Regularly perform strong data analysis and subsequent campaign optimisation • Ongoing campaign performance analysis • Deliver paid media reports, and monthly reporting decks with insights and recommendations to Paid Media Director • Attend and lead client calls • Track and deliver tasks through a project management system • Attend supplier meetings to grow knowledge of paid media landscape

Requirements

• At least 5 years’ experience in a paid media role working in PPC • Experience of Google Marketing Platform would be preferable • Strong working knowledge of Microsoft Excel and PowerPoint • Strong understanding of tracking and tagging • Google qualified • Confident communicator and ability to build relationships • Be able to lead and nurture a team • Be able to understand and highlight the story behind KPIs • Strong attention to detail and demonstrable ability to work to deadlines • Strong work ethic and an appetite to succeed • Analytical way of working • Collaborative worker and all-round team player

Benefits

• Hybrid and flexible working • Weekly fresh fruit • Yearly volunteering programme • Regular company socials • Birthday holiday • Private medical insurance • Company-funded wellness access and counselling • Access to Perkbox rewards • Wellness days off • Work from anywhere in the world for 6 months in the year • And much more!