Senior Marketing Executive - FTC (12 Months) - (JR101132)

August 15

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Clarion Events

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Clarion is one of the world’s leading events organisers, we produce and deliver innovative and market-leading events.

501 - 1000

Description

• Delivery of integrated multichannel campaigns for both online and offline channels - email, digital, social media, direct mail, advocacy, PR, advertising. • Supporting the team in the execution of the portfolio marketing strategy achieving maximum penetration through a brand-led approach. • Managing and updating event websites from a marketing and content perspective, to ensure maximum engagement and enhanced UX for each product. • Creating and repurposing design assets ensuring brand guidelines are adhered to. • Writing and proofing marketing collateral to include e-shots, direct mail and website copy in our brand tone of voice. • Producing clear and effective briefing documents for external suppliers and internal service departments. • Effectively managing and coordinating external marketing suppliers including creative agencies, mailing houses, photographer/videographer, printers, PR. • Marketing administration including activity scheduling, proof reading, customer enquiries, monitoring competitor activity, KPI tracking and reporting etc. • Utilising technology to maximum effect including the use of Trello, Pardot, CDP (Customer Data Platform), Qualified, Gleanin, Canva, Hootsuite etc. • Ensuring up to date marketing trends are constantly and actively shared with the team to implement and further optimise campaigns. • Optimisation of the bottom-up budget, providing recommendations to the team based on channel performance.

Requirements

• Previous experience in a similar role within the events or exhibition industry is desirable. • Strong, collaborative team player. • Highly proactive, uses initiative and takes prompt action to accomplish objectives and goals. • Strong sense of personal accountability. • Good organisational and time management skills. • Excellent communication and presentation skills. • Creative eye with a strong attention to detail. • Experience of using CRM/marketing automation tools would be advantageous.

Benefits

• 25 days’ holiday plus bank holidays • End of year wellbeing shutdown (closed for the last week of the year) • Celebration day off (e.g. birthday, Diwali, Eid, etc) • Summer Hours in August (3pm finish on Fridays) • Helping Our World (HOW) Days – one paid day per quarter to carry out charity work • Pension Scheme • Private Medical Insurance • Health Cash Plan • Wellbeing Library (MYNDUP) • Mentoring Programme • Subsidised Café • Season Ticket Loan • Cycle to Work Schemes • Free on-site gym and shower facilities • Free eyesight tests • Free flu vaccination – offered on site once a year for all employees