Influencer and PR Manager
September 11
🏢 In-office - London
Description
• Contribute towards the UK influencer strategy, working closely with the Senior Influencer Manager and Head of Brand & Social to plan and execute UK influencer campaigns across Instagram, TikTok & YouTube (TikTok Shop experience is preferable) • Manage contractual negotiations with talent and managers/agencies, briefing content in line with brand objectives • Grow and maintain influencer relationships, driving organic mentions and management of influencer gifting, including creative mailers • Partner with cross-functional teams, particularly organic and paid social media to activate high performing influencer content across channels • Alignment of influencer budgets with team leads on all respective influencer campaigns reconciling monthly budget vs spend & ROI • Track and analyse all outreach performance, content and conversion rates to estimate ROI. • Lead on weekly and monthly reporting for all UK influencer activity, plus ensuring all marketing calendars and documents are kept up to date and accurate. • Management of ad hoc sampling requests and gifting • Working closely with our PR agency to fulfill PR plans across press and influencer, including event activation • Lead on press release generation, collaborating with teams across the business to deliver including NPD, Copy and Creative. • Lead on sample fulfillment and ad hoc requests from the PR agency, plus management of the marketing launch calendar/timelines • Affiliate network activation through Klarna, LTK and ShopMy networks • Lead the setup and scale of a nano influencer community network to fuel affiliate performance and content creation
Requirements
• Prior experience in influencer and PR preferably in the beauty industry • Passion for social and digital media, with an interest in leveraging influencers to create tangible business value • Enthusiastic, positive attitude with a ‘roll your sleeves up’ approach to work - happy to get stuck into details whilst also seeing the bigger picture • Insightful analysis and reporting on performance • Competitive, driven, self starter with excellent networking and communication skills • Collaborative with experience being hands on managing projects • Resourceful and solution-orientated
Benefits
• Free Membership to Beauty Pie + 30% off our products • Pieshares - all employees receive stock options • 25 days holiday & your birthday off • Flexible bank holidays • Equal leave for all new parents regardless of gender or personal circumstances • Private Medical Insurance • Menopause support • £2,500 / $2,500 to spend on your fertility journey after 2 years service • 10 therapy sessions through AXA PPP
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