Product Marketing Manager

September 4

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AppHub

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AppHub delivers a comprehensive suite of ecosystem leading apps that helps e-commerce merchants reach new heights.

51 - 200

Description

• Analyze market trends, understand customer needs, and identify target segments to inform product strategies. • Develop clear, compelling, and consistent product messaging that differentiates our offerings. • Plan and execute product launches, and develop strategies to drive product adoption and revenue goals. • Equip the sales team with tools, resources, and training to effectively sell our products, including creating sales collateral. • Develop and manage a content calendar, and create high-quality content for various channels. • Conduct interviews, surveys, and focus groups to gather insights that inform product development and marketing. • Measure and report on the performance of product marketing initiatives, adjusting strategies to optimize outcomes. • Work closely with product management, sales, design, and marketing teams to ensure alignment and effective promotion. • Build relationships with key customers and gather market feedback to inform product improvements. • Consistently provides market insights and customer feedback to the product development team, shaping future features and improvements.

Requirements

• Minimum of 3+ years of product marketing experience • Ecommerce B2B SaaS experience is highly preferred, especially Shopify ecosystem • Powerful storyteller: written, verbal, and visual • Demonstrated track record of creating customer segment oriented campaigns to drive new customer acquisition, deepen engagement & retention • Advanced quantitative and deductive skills. • Ability to distinguish between the signal and the noise and make data-guided actions • Outstanding project management skills • Quick learner on complex technical topics, translating them into clear, compelling messaging • Self-starter, ready to roll up sleeves and get things done • Operates autonomously in fast-paced, evolving environments • Effective collaborator across multiple teams

Benefits

• Comprehensive medical, dental and vision coverage • 401K plan