Airwallex
Empowering businesses to grow beyond borders
Fintech • Card • Business Account • API • Multi-currency Wallet
1001 - 5000
Email Marketer
May 11
🏢 In-office - London
Airwallex
Empowering businesses to grow beyond borders
Fintech • Card • Business Account • API • Multi-currency Wallet
1001 - 5000
Description
• Airwallex is looking for a talented writer and marketer to join our Lifecycle Marketing Team. • Collaborate cross functionally with content, design and product marketing to deliver creative and effective email campaigns for Airwallex • Understand our product positioning and customer segmentation and design targeted, relevant communications • Plan email campaigns, including outlining timelines, quantitative and qualitative targets, and high-level messaging • Integrate copywriting expertise, critical thinking, and attention to detail to craft compelling conversion-optimized emails • Utilize our marketing and CRM platforms to design, streamline, and automate emails and in-app messaging • Use creative and critical thinking to compose persuasive email subject lines and CTAs. • Follow our established email campaign guidelines and identify improvements to the process according to new technologies and trends, as needed • Use A/B testing and other methods to continually improve email performance • Track and analyze engagement metrics, such as click and open rates, and test hypotheses to improve engagement • Closely follow top-level business targets, including increasing customer retention and sales lead conversion • Understand and adhere to the Airwallex brand, tone, and editorial style
Requirements
• 2+ years of email marketing experience, 4+ years of writing experience • Excellent writing and grammar skills • Experience in crafting a diverse range of marketing content including: email, push notifications, landing pages • A working knowledge of Lifecycle Platforms (we use Marketo) and how emails are designed and orchestrated is essential • Excellent interpersonal skills • Bachelor’s degree in English, Journalism, Public Relations, Marketing or related communications field preferred
Benefits
• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service
Apply Now