Backend Marketing Specialist

July 5, 2023

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Description

• Generating outbound and inbound leads through marketing activities in various areas (content development and optimization, advertising, events planning, etc.) • Create, produce, and distribute marketing content across different social media platforms in different forms: pictures, blogs and articles, case studies, long and short videos, and podcasts. • Assist managers in managing integrated marketing campaigns across offline and online tactics. • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. • Provide recommendations for future strategic initiatives through competitive and financial analysis. • Conduct market research to find answers about consumer requirements, habits, and trends. • Translate complex data and analytical models into insights that can be used to develop marketing strategies. • Brainstorm and develop ideas for creative marketing campaigns specialist. • Plan and execute initiatives to reach the target audience through appropriate channels mainly social media. • Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities. • Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market. • Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions.

Requirements

• Fluent in English (reading, writing, and speaking) • Minimum of 5 years of experience as a Marketing Specialist • In-depth knowledge of traditional and digital marketing and market research methods. • Applicable knowledge in marketing data analytics and tools. • Hands-on experience with marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords, etc). • Outstanding communication, interpersonal, and presentation skills. • Excellent organizational and time management skills. • Technical Skills of this Role: - Lead generation and inbound/outbound marketing expertise - Proficiency in content development and optimization - Experience in managing integrated marketing campaigns - Strong data analysis and interpretation skills - Knowledge of market research methodologies and consumer trends - Ability to translate complex data into actionable insights - Creative thinking and idea generation for marketing campaigns - Proficiency in social media marketing and channel selection - Excellent coordination and communication skills - Up-to-date knowledge of the market and online trends - Familiarity with best practice marketing techniques and tools.

Benefits

• Interesting, challenging, fast-growing projects • Strong and open-minded, transparent team • An environment that will push you to grow and evolve • Freedom to make decisions (and fails!) • Fully remote team, flexible times (according to clients or team needs) • Non-corporate, ever-evolving environment • Results and solutions-oriented environment